 December 10, 2015 More Ways to Stay Updated:  Two Marketing Strategies to Boost Online Businesses in 2016by Jayson DeMersSince 2016 is just weeks away, it's time to start plotting the best types of marketing strategies to implement. Here are two marketing strategies that deserve attention in 2016.
 Is regulation an adverse event for pharmaceutical social listening?by Mike MoranI once hosted a webinar on the use of social media in the financial services industry. Regulated industries (such as financial services and pharmaceuticals) tend to have their own unique concerns when they embark on social media listening. While some pharmaceutical companies are willing to dive right in, others have held back, concerned about the requirement to report all "adverse events" from medications. What do the listening companies know that the sidelined companies don't? Publisher Blocking: How the Web Was LostSEO Book BlogThe waves of algorithm updates have in effect increased the barrier to entry, along with the cost needed to maintain rankings. The stresses and financial impacts that puts on small businesses makes many of them not worth running. Look no further than MetaFilter's founder seeing a psychologist, then quitting because he couldn't handle the process. Updating Our Search Quality Rating GuidelinesGoogle Webmaster Central BlogIn 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. Since that time, a lot has changed: notably, more people have smartphones than ever before and more searches are done on mobile devices today than on computers. Use Smart Goals, powered by Google Analytics, to optimize in AdWordsGoogle Analytics BlogTo advertise smart, you have to measure smart. And a key metric for almost any business is conversions, also known as "that moment when users do the thing that you want them to do." Getting to know Active View and the world of viewabilityGoogle AdSense BlogWe've had a lot of questions recently from AdSense publishers about viewability and the new Active View metrics in AdSense accounts. Active View can really help you improve your AdSense earnings, so let's take a closer look. Five useful ways to check your AdSense performanceGoogle AdSense BlogSometimes it's a good thing to step back and look at the basics. With that in mind (and with the new AdSense interface now in place), we'd like to recap the big five AdSense reports you should start with to analyze your overall account performance. How to improve your AdSense performance with Google AnalyticsGoogle AdSense BlogWant to freshen up the AdSense performance on your site? Google Analytics can help. Here are some simple and effective places to start. TrueView For Shopping: Making YouTube The Next Big Shopping DestinationSearch Engine LandWant to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping campaigns. Site Redesign & Migration Tips To Avoid SEO & UX DisastersSearch Engine LandPlanning to overhaul your website? Check out contributor Modestos Siotos' tips to help you minimize the potential negative impact of a site relaunch. 26 content amplification triggers to help increase engagementSearch Engine WatchThere’s so much content out there these days that it can be difficult to cut through the noise. You really need to go the extra mile to make an impression. The importance of user reviews for local SEOSearch Engine WatchReviews are a massive part of the web now, and an absolute essential for online retailers. Return to the Top of this Page
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