 February 8, 2016 More Ways to Stay Updated:  5 Ways SEO Can Save Small Businesses (and How to Get Started)by Jayson DeMersMost small businesses fail for several common reasons: a lack of experience, a lack of customer interest, excessive competition, poor financial planning, or an unproductive or nonexistent marketing strategy. There's no surefire way to tackle all these potential disruptors at once, but there is a strategy capable of helping small businesses survive those all-too-important first few years--SEO. Search engine optimization (SEO) can remedy some of the most common problems affecting small businesses with the following advantages ...
6 Search Marketing Buzzwords You'll Become Familiar With in 2016by Jayson DeMersLike them or not, buzzwords have their place in every industry. In 2016, search marketers will need to know a handful of buzzwords in order to remain relevant. Some of them you may already know, while others will be completely brand new. Time to start studying!... What is the SEO Value of Website-Hosted Videos?by Jayson DeMersEveryone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it's important to understand the differences between website-hosted videos and YouTube-hosted videos. ...  The right social media listening tools for the right jobsby Mike MoranSome of you may know that I know that I serve as a senior strategist at Converseon, a leading social media listening company. Meaning? I have plenty of opinions in social media listening, but I don't claim to be unbiased about them by any means--of course I think that Converseon has the best approach, combining human analysis with technology that makes that analysis scale.... How Google Search Works in 2016SEO Book BlogThe philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them. Bidding for top position on a SERP: what does it get you?Search Engine WatchIt is innately good to see your brand #1 on a search page but I wanted to take a look at the differences between the top and side position. How does the rank of your ad impact its results? An absolute beginner's guide to setting up Google Analytics for your websiteSearch Engine WatchOur beginner's guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at. Content marketing: understanding its role, value and ROISearch Engine WatchOver the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing. Are SEOs focusing on the wrong target?Search Engine WatchWe spend countless hours examining keywords, traffic volumes, recommended bids, but really what it comes down to is value to the user. The hidden social media dangers for all businessesSearch Engine WatchEveryone is telling you to use social media – but who's telling you to be careful? Hacked Content On The Rise: Take SEO Precautions To Protect Your SiteSearch Engine LandDon't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site. Attributing Retail Store Transactions To Online Clicks At Keyword LevelSearch Engine LandColumnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords' online-to-in-store conversion tracking. Return to the Top of this Page
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