 January 11, 2016 More Ways to Stay Updated:  10 Must-Have Tools for Small Business SEOby Jayson DeMersThere are hundreds of online SEO tools designed to help you analyze, understand, and improve your campaigns--but some stand out more than others. ...
5 Strategies for Writing Compelling Titlesby Jayson DeMersWhether it's a blog post, news article, email newsletter, or social media post, one of the biggest keys to increasing page views and maximizing impressions is creating killer headlines. Unfortunately, this is something most marketers usually fail miserably at. If you want to fundamentally change your content marketing strategy in just a matter of weeks, start by paying attention to the title. ... Can 404 Errors Hurt Your SEO Rankings?by Jayson DeMersMost websites have a default 404 page that informs a user that the domain is live, but the requested page does not exist. Some webmasters let this catch-all page handle any resulting confusion, while others hunt down and eliminate 404 errors at all costs. In either case, the question remains--do 404 errors affect your SEO rankings? ...  Should PPC and SEO campaigns have different landing pages?by Mike MoranIf you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn't you use the same landing page for the same keyword in organic and paid search? ... How Not to Go Viral: 4 Viral Marketing Failsby Jayson DeMersViral marketing has the potential to make a huge splash online, but as with any marketing strategy, there's risk involved. Poor planning, offensive material, and a lack of brand transparency are all major contributors to failed campaigns. With so much potential for failure, how can your company launch a successful viral marketing campaign? Let's start by looking at what not to do. Here are four of the biggest viral marketing fails of all time. ... The 4 Fundamental Steps of Conversion OptimizationSEOBook BlogThe sad truth about a website with 15% conversion rate is that 85% of the visitors simply leave without converting. Money left on the table, cash the store will not be able to capture. Whatever way you think about it, we can agree that there is a huge opportunity, but it is also a very difficult one to conquer. Three off-the-beaten-path ideas that PPC pros should think about in 2016Search Engine WatchHere I'll be showing you three areas you may not be thinking about, that ultimately impact your customer's journey – even though they're a little off the beaten path. Eight quick and easy user interaction hacks to boost your SEO performanceSearch Engine WatchUser experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online journey as fulfilling as possible. How Much Did Countdown Ads Play Into Advertisers' Strategies This Holiday Season?Search Engine LandMany advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords AccountSearch Engine LandWith a bit of finagling, it's relatively easy to figure out which search terms have value and which ones are money pits — if you know what you're doing. 9 Examples Of Link-Worthy Resources For E-Commerce SitesSearch Engine LandWondering how to get links to your internal e-commerce pages? Columnist Julie Joyce showcases some companies that are using creative tactics and content to attract links. Return to the Top of this Page
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