How to Use Customer Reviews and Ratings for SEO

April 21, 2016 More Ways to Stay Updated: RSS Twitter How to Use Customer Reviews and Ratings for SEO by Jayson DeMers With more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decision, they are more important than ever. Read on to find out how to leverage them for maximum benefit.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Enterprise marketers must tightly choose the focus of their website by Mike Moran Are you responsible for a big company's digital marketing? You might not be the CMO, however, so that whole website isn't your problem. You are only responsible for a small piece -- maybe one product line. Or a single country. Or maybe a product line within a single country. Maybe your responsibility is even narrower than that. But do you actually know which pages on the website are your problem? Often I find people aren't exactly sure.... 5 Link Building Tactics to Avoid (and Modern Alternatives) by Jayson DeMers Few SEO strategies have changed as dramatically or as consistently as link building. Despite some occasional claims to the contrary, link building is still a necessary element if you want to earn any significant rankings in search engines.... 5 Features of a Perfectly SEO-Optimized Homepage by Jayson DeMers With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating dedicated internal pages for your target keywords, and building links, you might neglect the optimization fundamentals that lead to a well-optimized homepage.... Most Apps Don't Support Google App Indexing [Report] by Jayson DeMers App Indexing or "deep linking" is a crucial factor to get a mobile app's content ranking in search. A recent study by Searchmetrics prevails that only 30% of total mobile apps have enabled Google App Indexing. In this report we will discuss some of the significant statistics on App Indexing along with Mobile App Landscape.... Does your marketing plan speak CFO? by Mike Moran I once was asked to critique a client's presentation of her new marketing plan. She offered a thorough strategy with convincing arguments. She had a schedule, a reasonable budget. Everything about the plan seemed viable. Except for one small problem: I was sure that her CMO would approve it, but her CFO would not.... Google's Big Brand Shakedown SEO Book Blog A few weeks back Google introduced literally organic-free search results on mobile devices in the travel vertical. Google is now deepening that organic-free offering, announcing their new mobile travel guides would launch in 201 cities. If you live outside of the United States it can be hard to appreciate just how ad heavy some of Google's search results have become in key ad categories. Helping webmasters re-secure their sites Google Webmaster Central Blog Unfortunately, many webmasters for compromised sites are unaware anything is amiss. Worse yet, even when they learn of an incident, they may lack the security expertise to take action and address the root cause of compromise. Spotlight on Optimize 360, part of the Google Analytics 360 Suite Google Analytics Blog A recent survey of marketers found that only 26% believe their marketing tools are well-integrated and work seamlessly together. And with all the channels and screens that customers are using – plus all the data that results – poor integration makes it hard to understand and respond to all the journeys that customers take to interact with your brand. Download the AdSense Guide to Audience Engagement Google AdSense Blog In a world where people are making split decisions about what to consume, it's increasingly challenging but critical for publishers to figure out how to effectively engage their audiences on their sites. To help lay the foundation to a winning engagement strategy, we've created the AdSense Guide to Audience Engagement. More defenses roll out to thwart Clickjacking Google AdWords Blog Recently we identified "Clickjacking" (aka UI Redress) as an emerging threat to cost-per-click display ads, and we've rolled out new defenses to protect advertisers against this threat. Clickjacking is a type of web attack where the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on one or more ads. For example, a user may intend to click on a video play button or menu item, but instead clicks an invisible ad unit. 17 ways to improve your site search results pages Search Engine Watch As site search users can have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. How to check if you've screwed up your AdWords account Search Engine Land Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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