SearchDay: Press Releases and Search Engine Optimization

Today's Columns: » Press Releases and Search Engine Optimization  » Google's Sergey Brin on Local Mobile Search   » More Killer Keyword Techniques: Personas and Buckets   About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �July 29, 2008

Top Jobs VP of Marketing Leadclick Media Inc San Francisco, United States Interactive Account Director Doner Newport Beach, United States Search Engine Marketing Specialist InterContinental Hotels Group (IHG) Atlanta, United States Policy Analyst Massachusetts Medical Society Waltham, United States Manager, Online Ad Operations Flying Point Media New York, United States More Jobs Today's Top Story Mark Jackson Press Releases and Search Engine Optimization  AU NATURAL Issuing press releases without regard for SEO is a wasted opportunity. Combining press releases with SEO efforts can help gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain. » Full story » Print version Search Engine Watch Experts Columns Aaron Shear When's an Outage More than Just an Outage?  BIG BIZ In SEO for major sites, one of the most overlooked factors is uptime. How does an outage impact your SEO efforts? » Full story » Print version Kevin Heisler Google's Sergey Brin on Local Mobile Search  SEARCH ENGINE WARGAMES In 2005, O'Reilly proclaimed it the "Year of Local Mobile Search," but that didn't work out. While this year may not merit that title either, Google sees 2008 as a key year in the battle for multiplatform search dominance. » Full story » Print version David Szetela More Killer Keyword Techniques: Personas and Buckets  PROFITABLE PPC Learn how to use personas and bucket lists to create huge killer keyword lists like the pros. » Full story » Print version News from the Search Engine Watch Blog Cloud Computing Unites Yahoo, HP, Intel Posted by Kevin Heisler  Jul 29, 2008 Yahoo, Intel and Hewlett Packard announced an alliance to advance "cloud computing," backing a global trend that threatens Microsoft's iron-fisted grip on packaged software installed on computers. Earlier this year Google and IBM teamed up to advance research into providing SAAS (software as a service) on the Internet hosted by data ... » Continue reading The Real Reason No One Can Beat Google Posted by Nathania Johnson  Jul 29, 2008 When it comes to beating Google, many entrepreneurs attempt to have what they consider better results than Google. Whether its indexing a trillion pages, advancing semantic search, or harnessing social search, everyone's looking for their Unique Selling Proposition. I have conducted a great deal of thinking on the matter and have ... » Continue reading T. Boone Pickens Sells Entire Yahoo Stake, 10 Million Shares Posted by Nathania Johnson  Jul 29, 2008 I was literally in the middle of writing a post entitled "All Quiet on the Yahoo Front" when news broke about T. Boone Pickens selling off his entire stake in Yahoo. I was pondering whether or not the calm was more like a relaxing day at the spa or an eerie ... » Continue reading 20% of Primetime Television Now Watched Online Posted by Nathania Johnson  Jul 29, 2008 Online video consumption has been on the rise for a while, and now Integrated Media Measurement Inc. (IMMI) is releasing demographic and behavioral data to show the details of the trend. 20% of primetime television programming is now viewed online. The audience is comprised of 55% female and 45% male. Households ... » Continue reading Search Engine Watch Forum Discussions What is in Google's algorithm  Jul 23, 2008 Everyone has wondered, attempted to reverse engineer etc. but I think the better approach may be to list what ways we would produce the best possible results. In another post a newbie asked if a link from a high PR page was better than one from a very relevant page. I went ... » Join the discussion Cuil?  Jul 29, 2008 So what's the thinking on Cuil? » Join the discussion SEO Consultants! Do you get paid before you start or after?  Jul 21, 2008 I'm working with someone who wants to pay me monthly, but after the first month of work. I'm feeling like I should get paid before doing any work. What do you do? » Join the discussion

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