Wednesday, June 8, 2011

The Link -- SEO.com's June newsletter

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The Link

June 2011

Utah is The Only Tour Destination in North America

 

SEOmoz has picked Salt Lake City as its first stop on this summer’s Family MOZcation tour.

Officials at Utah-based SEO.com were thrilled the Seattle-based firm planned to visit Salt Lake City on June 29.

Cities competed by submitting blog posts, photographs, videos and tweets about why SEOmoz should have picked their towns for the tour. Other locations the MozCation crew will visit include Brazil, Peru and Spain.

SEOmoz CEO Rand Fishkin said his staffers will bring a load of swag to Salt Lake City in June.

“And of course we’ll be talking about some cool SEO and web marketing tactics, too,” Fishkin said in a video posted on the SEOmoz website.

The decision pleased SEO.com Director Boyd Norwood.

“Any training they bring is always good,” Norwood said. “It’s a great networking opportunity. A whole bunch of SEOs in Utah are going to go.”

The SEO.com blog post encouraging SEOmoz to come to Salt Lake City was written by Senior SEO Strategist David Malmborg.

“I think I played a little bit of a role in getting it here,” Malmborg said. “I am excited. I think it’s pretty cool. We have a great SEO community here and I’m glad they recognized that and made it one of their stops.”

SEOmoz travels the world participating in marketing conferences where the topic is usually search engine optimization. But MozCation is the first event of its kind.

Information about MOZcation will be posted on the SEO.com blog as it becomes available.


In the News

Google Releases +1 Button for Websites ... Read article

 

LinkedIn Goes Public, Trades at $83 per Share ... Read article

 

Schema.org: Google, Bing and Yahoo Unite ... Read article

 

+1 Analytics Coming Soon ... Read article

 

J.C. Penney Black Hat Penalty Lifted? ... Read article

 

Chrome Controls 20 percent of the Market ... Read article

 

Big SEOmoz Toolbar Update ... Read article

 

FBI to Probe Gmail Attack ... Read article

 

Google to Close Translate API ... Read article

 

Groupon Moves Toward IPO ... Read article

 

Summary of an #SEOChat ... Read article

Signpost

The Buzz on Long Tail Keywords [Infographic] ... Read blog

 

Businesses Must Tweak Google Places ... Read blog

 

Google +1 Your Website to Make it Stand Out ... Read blog

 

The History of Search [Infographic] ... Read blog

 

Common Misconceptions About Online Marketing ... Read blog

Links

SEO.com Visit our website if you are interested in learning more about SEO.com

 

 

SEO.com Forums Visit our forum to learn more about search engine optimization

 

 

Contact Us Information about our workshops and live webinars is just an email or phone call away

 

 

SEO.com Blog Our bloggers offer tips and write about the latest industry trends

 

 

Request a Proposal From an expert you'll learn how your website can rank at the top of the search engines

 

 

Free Ranking Report Request a free report to find out where your website currently ranks

New Customer Wants His Website Rankings to Sing

 

Vocal coach Ken Tamplin said his industry is full of frauds.

“My main goal is to provide the most respected, legitimate vocal coaching in the world,” Tamplin said. Ken Tamplin

He is the owner of the Southern California-based Ken Tamplin Vocal Academy. Tamplin said he recently hired SEO.com when he realized that his competitors were aggressively marketing their businesses on the Internet.

“As I started to look around at a lot of the yahoos that are out there, I realized that the reason they are successful is because they know marketing, they don’t know voice,” Tamplin said.

Through website optimization, Tamplin said he hopes to improve his website’s rankings in Google, Yahoo and Bing.

“I love staying relevant,” Tamplin said. “I love being current.”

He is banking on the experts at SEO.com building links, improving content and researching keywords to boost his website’s rankings in the search engines.

Tamplin has sung and played guitar since he was 9 years old. He recalled losing several auditions because he could not sing at a high enough range. But the vocal coaches he hired couldn’t help.

“I found that the information that I got was just absolute chicanery,” he said. “None of the major vocal coaches agreed with each other and none of them helped me.”

Tamplin said his new online marketing strategy is aimed at convincing potential customers that he can teach anyone to sing.

“I’m going to blow a hole in the smoke and mirrors that goes on in the singing industry,” he said. “Singing seems to be the only profession where some guy can tell you how to do it. I’m not going to tell you how to sing. I’m going to show you how to sing.”

Tamplin said “old school belting and wailing” are his specialties.

“I love inspiring people and I want to inspire people to greatness,” he said. “My goal is to make people great singers and I have never seen a better program out there than mine.”

Tamplin is no stranger to rock and roll. He was invited to sing alongside Deep Purple, Black Sabbath, INXS and Peter Frampton.

“I have 30 albums,” Tamplin said. “I’ve actually produced 100 albums.”

His vocal prowess is on display on YouTube where a clip was spotted by Aerosmith front man Steven Tyler. After that, Tamplin filmed a singing clip for Tyler’s birthday at the request of the legendary rock and roller’s daughter.

“[Tyler] loved it,” Tamplin said.

Tamplin lives with his wife and two children in Newport Beach, Calif.

If you are a client of SEO.com and would like to be featured in The Link please send an email to Pat Parkinson at pparkinson@seo.com.


SEO.com Beefs Up Partner Program

 

Businesses large and small need to make their online presence as visible as possible. If it is difficult for you to satisfy clients who ask for SEO services, you can add search engine optimization to your product portfolio by partnering with SEO.com.

With new incentives being offered by SEO.com, there has never been a better time to partner with the firm to offer search engine optimization services to your customers.

Currently SEO.com partners with about 50 companies ranging from public relations to marketing firms. Partnering with SEO.com provides easy ways for these companies to connect their clients with SEO services.

“They’re adding to their product line and keeping their customers satisfied,” said Jon Reese, director of business development for SEO.com.

Along with commissions on sales, those who partner with SEO.com receive discounts from the company for search engine optimization of their own websites.

Through the partner program, companies provide their clients with traditional and Internet marketing solutions.

“When companies are looking for great marketing, they need to find marketing both online and offline,” Reese explained.

There will soon be new material on SEO.com’s website that makes it easier to submit sales leads to the company even if you are not an official partner.

“They need to have a solution for SEO,” Reese said about the firms SEO.com partners with. “They should be leveraging that for their customers.”

Visit the website to learn more about the SEO.com partner program.
 


Reseller Program Set to Double in 2011
 

SEO.com’s reseller program is growing as the firm recruits more sales organizations to help market its search engine optimization services.

SEO.com President Ash Buckles said the program just entered its second year.

"As we've tested many different things, we're refining our approach and working to provide better support and training to ensure sustainable growth," Buckles added.

David Gaisford, who oversees the reseller channel, said any company with a website needs SEO services so the potential for resellers is huge.

“I see this as kind of a boundless opportunity to help people increase their visibility and their bottom line,” according to Gaisford. “It’s a treasure trove of opportunities because we’re a vibrant organization that is growing exponentially year over year.”

Gaisford said “we’re looking for independent sales organizations with an established sales team.”

Because SEO.com offers such high quality services, the firm is selective about who it signs reseller contracts with, he said.

Visit the website to learn more about becoming an SEO.com reseller.

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