Google's Panda Changes SEO Forever - Search Engine Guide

July 30, 2011 More Ways to Stay Updated:   RSS    Twitter Google's Panda ranking algorithm changes SEO forever by Mike Moran Every day, I run into people affected by the Panda update. "Affected" always means negatively affected, because when your rankings go up, it means that Google is finally recognizing the quality of your site. When your rankings go down, blame it on Panda. Now, none of this is to say that Google's Panda algorithm update, and its ongoing tweaking that has followed, is not a big deal. In fact, this might be the biggest search ranking algorithm change since Google inaugurated link analysis in the late '90s. Because the search ranking algorithm isn't really an algorithm any more, because people... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Will Think For Cold, Hard Cash by Miriam Ellis How niceness + smarts = your daily bread, and mine.... Schemas, microformats, rich snippets, and SEO by Mike Moran When I was a kid, sometimes my father called me a dirty little schema. (He's from Brooklyn.) OK, OK, he didn't spell it that way. It wasn't long ago when "schema" was a word only used by database geeks. Microformats and rich snippets are even more obscure terms, but they are becoming increasingly important. If you don't know what they are, remain ignorant at your own peril, because these arcane terms are making big changes in SEO--probably the biggest markup-related changes since search engines stopped looking at the keyword meta data field.... Making the Case For SEO in a Social Media World by Stoney deGeyter In the last few years social media has jumped to the forefront of online marketing for many small businesses. Some business owners aren't even bothering to market (or in some cases even build) their websites anymore. Content Optimization Tutorial: How to SEO your Content for Rankings by Stoney deGeyter Getting keyword rankings isn't good enough. The page must generate profits! Any page can get traffic. An optimized page should draw traffic through rankings and be a critical part of the conversion/persuasion process. Is SEO a Long-Term or a Quick Fix Issue? by Stoney deGeyter There is an unfortunate mindset when it comes to SEO and SEM. Instead of looking at them as an investment that will grow their businesses, owners hope that both SEO and SEM can provide quick-fix solutions that will bring an influx of new customers and soaring profits. And somehow, magically, that influx is expected to stay strong, even without any ongoing marketing efforts. How Much ROI Will SEO Bring? How Much You Got? by Stoney deGeyter With SEO, and a good business model, a seemingly sizable cost will often multiply itself into a considerable profit in just a few years, if not sooner. Don't look at the costs involved; look at the return your investment will bring. Free Report: 10 Commandments of Profitable AdWords Campaigns Learn from the best, avoid common pitfalls, and get profitable fast. 13 Quick and Easy Ways (Even You) Can Screw Up Your SEO Campaign by Stoney deGeyter SEO is like a complex machine. When all the gears are greased and everything is in place, all is well with the world (and your search engine rankings). But sometimes all it takes is one little snafu to bring your entire SEO campaign crashing down around you. There is nothing worse than waking up in the morning to find that Google has forgotten who you are and kicked you to the curb like a drunken date the morning after. Optimizing Your Online PR Strategy for Search & Social, Part 4a: Crafting the Story p1 by Stoney deGeyter When taking your public relations strategy online, there are some similarities to the "traditional" way of doing things, but there are also a lot of differences. Going online opens up a whole new world of opportunities that, if leveraged properly, can make your PR campaign far more successful than the old-school ways of doing things. Optimizing Your Online PR Strategy for Search & Social, Part 4b: Crafting the Story p2 by Stoney deGeyter Search engines don't read. They are not really looking for "keywords" as we seem to think, but instead they look for word duplication and context similarities on any given page. The search engines see a bunch of words, and within that content a few repeated words stand out. This gives the search engines clues as to what the topic of the page might be. Optimizing Your Online PR Strategy for Search & Social, Part 5: Broadcasting You by Stoney deGeyter So far in this series, everything we have discussed has to do with the set-up and creation of your online PR. All of the online elements need to be taken care of before you can push your story out online. Pushing it out before it's ready will lead to a colossal failure. However, how and where you push your message out is just as critical for it's success. Paid Search is Customer Service, Not Advertising by Mike Fleming What I'm about to tell you will totally revolutionize your PPC campaigns and make you A LOT more money.  It's simple, but not well known and not widely practiced.  Most of your competition isn't doing it.  This is why you should be.  Really, I should not be telling you this.  I should really keep it to myself.  Maybe I'll just write about organizing your campaigns or how you shouldn't run search and content ads in the same campaign.  Been there, done that.  Shoot.  Then again, it should be ok.  Most of you will follow the principle anyway, so I should... Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 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Last Chance to Receive 50% off Online Certified Marketing Courses

ClickZ Academy; Building Effective Interactive Marketing Programs
	Share This         CPD Accredited Certified Courses; Tailored for Online Marketers Created using our team of specialists and written by industry experts, ClickZ Academy courses cover well known industry issues to help you maximize the effectiveness of your online campaigns. All modules have been researched and developed independently and designed to enhance your professional skills. Courses can be purchased from a wide range of topics, all specific to marketers including Online Marketing, Search Engine Optimization, Social Media, Email Strategies and Paid Search Strategies. With our 50-50 July special offer almost ending, there are just a few more places to claim 50% off ClickZ Academy online courses. Quote our exclusive discount code when you place your order: CZA50 Why ClickZ Academy: Complete in your own time and pace to fit in with your work Work can be saved enabling you to stop and continue when you are ready Tracks your learning progress to help you understand your learning development Interactive exercises throughout the courses plus a final exam Receive certification and CPD points to demonstrate your career development and achievement To see how courses are presented, watch the following video: Claim the remaining half price ClickZ Academy courses with the promotion code CZA50 today. For more information on ClickZ Academy online courses, please visit www.clickzacademy.com/elearning. Alternatively, contact Rubie Romanay on +44 (0)20 7004 7421 or via rubie.romanay@incisivemedia.com. ClickZ Academy ClickZ Academy Courses are  CPD Certified.
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SEO.com Webinar: Christmas in July – Prepare for the Rush

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Webinar: Christmas in July – Prepare for the Rush

As a business hoping to cash in this holiday season, you must make sure your website appears on the first page of Google. Problem is, moving up the search results takes time. Begin your search engine optimization today by registering for SEO.com’s free upcoming webinar and learn how to optimize your website in time for the holidays. We will teach you how to increase your website’s visibility so it ranks high in the search engines when potential customers shop at Christmastime. This webinar will focus on: Holiday-related keyword research Building well-optimized holiday pages Link building in time for Christmas Increasing your influence in social media Creating relevant holiday content and promotions This year, don’t miss out on holiday sales because shoppers couldn’t find your company online. Sign up now for this free webinar to boost your website’s rankings in time for the Christmas rush. Register for our free Webinar » Date: Tuesday, July 28th 2011 Time: 10:00 AM, MDT Length: 45 minutes

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[REMINDER] Early Bird Expires Tomorrow - SES San Francisco

	Dear SES Alumni! You are invited to the following event: SES San Francisco Conference & Expo EVENT TO BE HELD AT THE FOLLOWING TIME, DATE, AND LOCATION: REGISTER NOW   Aug 15, 2011 at 8:00 AM to Aug 19, 2011 at 5:00 PM Moscone West 4th Street & Howard Street San Francisco, CA [EXPIRING] Early Bird rates expire tomorrow: Fri, July 22 Discover insight and advice from digital and interactive marketing leaders as SES San Francisco brings together the most important voices online to talk about the industry's most pressing developments - everything from Google Panda to Youtube LIVE. Share this event on Facebook, Twitter and LinkedIn. We hope you can make it! - SES Conference & Expo
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	SES San Francisco Early Bird Expires This Friday, July 22 You've got just 4 days to save up to 20% on one of the west coast's interactive industry's premier marketing events - SES San Francisco Conference & Expo 2011 REGISTER NOW Free Expo Hall Pass There is still time left to register for a FREE Expo Hall Pass. Gain access to not only our expo hall, but also free express clinics, keynotes and networking events.		Event Information Aug 15, 2011 at 8:00 AM to Aug 19, 2011 at 5:30 PM Moscone West 4th Street & Howard Street San Francisco, CA 94103   Share This
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ClickZ Academy Special Offer Now Available

First 50 Orders Receive 50% Off ClickZ Academy Online Courses
	Share This         CPD Accredited Certified Courses; Tailored for Online Marketers ClickZ Academy offers a number of specialized online certified courses to help marketers develop their skills and help grow their business. Each course consists of a number of modules which have been written by industry experts. From social media, search engine optimization, email and much more, authors of the courses share their experience and best practices to enhance marketing strategies. 50% Special Offer: ClickZ Academy are delighted to present an exclusive offer to our courses; 50% off the first 50 orders received. Take advantage of our special offer and purchase today - there are limited places available (discount code CZA50). Current Courses Available: Online Marketing Foundation Search Engine Optimization Paid Search Strategy Email Strategy Social Media      PURCHASE TODAY    Discount code: CZA50 How ClickZ Academy works: The flexibility of the system allows you to determine the course subjects, access rights, track learner progress and even attach your own courses to the portal. Each module includes interactive exercises/animations, videos with audio and allows you to take a test at the end. When completed successfully, you will receive a certificate. All this can be achieved at your desk and in your own time. If you would like to see an example of how the courses are interactive and test your knowledge after learning a topic, complete an activity from the module 'SEO Research'. Be one of the first 50 orders with the promo code CZA50 and receive 50% off. For more information on ClickZ Academy online courses, please visit www.clickzacademy.com/elearning. Alternatively, contact Rubie Romanay on +44 (0)20 7004 7421 or via rubie.romanay@incisivemedia.com. ClickZ Academy ClickZ Academy Courses are  CPD Certified.
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Catch up with SEO.com

View Online | Forward to a Friend | The Link July 2011 Make Content Relevant, Popular and Timely In June, SEO.com sent two directors to the Northwest to attend one of the world’s key search marketing conferences, SMX Advanced Seattle. SEO Director Albert Mitchell returned with lots of information about ways to optimize your Facebook posts so they appear prominently in your friends' news feeds. Much of the discussion focused on “news feed optimization,” which is basically search engine optimization for Facebook, Mitchell said. “Back in the day there were only search engines that drove traffic,” Mitchell said. “Now we have lots of different ways to get traffic to your site.” One way businesses promote themselves online is through Facebook. But people must “like” your fan page before your business can succeed on the giant social network. “Getting people to share your stuff on Facebook is huge,” Mitchell said. “Sometimes people like a Facebook page, and when they like it they look through the content a little bit and then they never return.” Figure out why they are not returning. Once you have convinced people to like your Facebook fan page, Mitchell had these tips for persuading them to return: 1. Have a contest and give something away 2. Cross promote heavily between your Facebook page and website He also stressed the importance of your Facebook posts showing up in the “Top News” feed. Only the most relevant, popular and timely posts appear repeatedly for everyone to see. And the more a post gets shared the better chance it has of securing a spot in the coveted “Top News.” According to Mitchell, more than 90 percent of the comments and likes on a status update are generated in the “Top News” feed. So businesses must optimize their posts to maximize Facebook visibility, a process known as newsfeed optimization, or NFO. “It’s so important to get people to interact,” Mitchell said. “You want to engage your audience more.” Facebook uses an algorithm known as EdgeRank to determine which posts become “Top News.” To qualify, content must be relevant, popular and timely. Posting relevant material means targeting content to your specific audience. The more relevant a post the more it will be shared. Posts that are shared often secure positions in the “Top News.” But relevance isn’t everything. People must comment and like your posts if you expect the material to end up in the “Top News.” Photographs and videos usually rank better than text, Mitchell explained. “You want to get a lot of comments,” he added. Asking lots of questions is a great way to improve rankings. Recency is the third component that influences how EdgeRank considers your posts: How long ago was it published? “The older it is the less likely it is going to show up in those ‘Top News’ feeds,” Mitchell said. According to Mitchell, “you should be looking at what’s trending right now and quickly post about those things if they are relevant to you.” Learn more about newsfeed optimization by listening to a free webinar Mitchell presented in June. The presentation is available by visiting SEO.com. On July 14, Mitchell will present the second part of his SMX Advanced Seattle webinar. He will discuss ways to optimize tweets and other social content. Sign up now to attend the free webinar. In the News Search giant unveils Google+ ... Read more   MySpace sold for $35 million ... Read more   Amazon cuts off California affiliates ... Read more   Signpost The buzz on long tail keywords [Infographic] ... Read more   ICANN approves new domains ... Read more   Links Request a proposal   Where does your website currently rank? Lawyer makes appeal for better rankings As an appeals lawyer in New York City, Stephen Preziosi has had to represent clients he knew were guilty. Before starting the Appellate Law Firm, Preziosi worked as a public defender for five years. He said he has tried every kind of case under New York penal law. “I’m often asked, ‘How do you defend someone when you know they’re guilty?’” Preziosi said in an interview with SEO.com. “All of our court systems are designed the same way. They are designed as adversarial systems ... If I didn’t do my job as either a defender or a prosecutor, then the system breaks down.” Preziosi now heads his own law firm. But despite being the “go to” appellate lawyer for attorneys throughout New York City, Preziosi said he has had difficulty getting his corporate website to rank in the search engines.  “I was racking my brain blogging and adding content, and my site wouldn’t come up on the first page,” Preziosi said. He said he works “hard to make my site a destination.” “I blog pretty often,” Preziosi said. “I love reading the law and I blog about new cases.” But no matter how strong his content, the website http://www.newyorkappellatelawyer.com would not show up on the first page of Google. “I did some research and came across this phrase that I had heard before: search engine optimization,” Preziosi said. Then he hired SEO.com, hoping to improve his rankings for organic and paid search. “Now my campaign is more directed to the audience that I want to capture,” Preziosi said. Preziosi’s website had no presence in the top 100 search results when he came to SEO.com. Within four months, SEO.com had the attorney’s website ranking No. 1 for the keyword “New York City appellate lawyer.” The firm ranks No. 4 for the keywords “New York City appellate attorney” and “New York City appeals lawyer.” “My business has reflected that,” Preziosi said. “You have to direct the situation at the right audience and that’s exactly what they did.” He has so many new customers that Preziosi had to hire new office employees. Suzanne Sanchez, an account manager at SEO.com, said the strategy was a three-pronged approach. Messaging on the website was made more relevant to the keywords Preziosi was targeting, she explained. SEO.com also utilized local directories to increase visibility in targeted areas. Then weaknesses in the backlink portfolio were identified and new link-building strategies were implemented to increase backlink credibility. “These are very big results,” Sanchez said. “We knew we could get him rankings but we wanted it to bring something in.” According to Preziosi, “SEO.com gave me more business for less money.” SEO.com forges partnership with major marketing firm A major advertising firm in Salt Lake City has partnered with SEO.com to provide search engine optimization to its clients. “We’re excited to be partners and to really start offering SEO to some of our clients,” Richter7 spokesman James Carroll said. Richter7 offers advertising, public relations, digital marketing and social media. But the company does not provide SEO. “You can’t have online marketing and a good web presence without having SEO,” Carroll said. How your company’s website ranks in the major search engines will impact your bottom line. SEO.com works at getting its clients’ websites to rank high on the first page of Google. “We knew what SEO.com’s credentials were going into it,” Carroll said. “What they deliver is really high quality.” SEO.com Director of Business Development Jon Reese said he is pleased to partner with a firm as reputable as Richter7. “They’re well established,” Reese said. “They’re very credible and so are we, and I think joining forces magnifies our credibility.” Carroll said his clients ask for SEO services every week. “You try to make your clients understand that SEO is not a one-time thing, it’s something that you have to do constantly,” Carroll said. In the past, Richter7 has had bad experiences with other SEO firms. “It was important to partner with a firm as responsible as SEO.com,” Carroll said. All of his clients want their websites to rank on the first page of Google. “When people do a Google search, they’re only clicking on the first few listings that come at the top,” Carroll said. “But there is a lot more to building a website than having a graphically pretty front end. In order to have a successful website, in order to have a successful company, there are multiple areas you need to be fluent in and one of those is SEO.” The digital marketing team at Richter7 is one of the agency’s busiest departments. “It will be nice with any kind of interactive proposal to really say that we have one of the top SEO companies as our backing,” Carroll said. Businesses interested in partnering with SEO.com should visit the firm's partner page. Success Comes in Threes After working closely with several companies to improve their websites' rankings in the search engines, SEO.com had many happy clients in June. “There can really be phenomenal results with search engine optimization. Those are some of the best forms of marketing that I can think of,” said Scott Smoot, an SEO manager at SEO.com. “Other forms of marketing try to bring people to your business, whereas, SEO is going to where they are already looking.” According to Smoot, “those are customers that are given to you on a silver platter.” “You should be going to where the people are looking for you,” he added. The website for Daflores.com faced some serious challenges and wasn’t ranking highly in the search engines when the company approached SEO.com. The results for searches for English keywords like “send flowers to Ecuador” contained only pages from the website that were written in Spanish. It was the first time SEO.com had encountered such a problem, Smoot said. “We researched and we came up with a strategy of redirects, internal links and no-translate tags to fix the issue,” Smoot said. “They are now showing the correct language pages for the correct language services.” The website provides a way for sending flowers to someone in North America, South America or Europe. Before hiring SEO.com, many of Daflores.com’s country pages had dropped from the search results on Google, Yahoo and Bing. Experts at SEO.com determined that duplicate content on the website was hurting the company’s ability to rank highly in the search engines. Daflores.com now ranks No. 4 in the search results for “send flowers to Peru” and No. 6 for the keyword “send flowers to Columbia.” “They are very happy,” Smoot said. Meanwhile, a separate client, AnswerConnect.com, already enjoyed decent rankings in the search engines when the firm hired SEO.com. Still, SEO.com helped improve the website’s navigation and URL structure and AnswerConnect.com’s position in the search engines improved dramatically. “We saw them jump into the first position for their pet keyword,” Smoot said. In Google, AnswerConnect.com holds the No. 1 spot for the search term “answering service.” “They’re going to get 40 percent of the visits for the search volume of that term,” Smoot said. AnswerConnect.com received an incredible return on its investment in search engine optimization. The company ranks No. 2 in Google for the keyword “answering services.” SEO.com implemented strong link-building strategies to improve the website’s rankings for these competitive keywords. “What we focused on was getting more anchor text pointing to the website,” Smoot said. SEO.com also used on-page optimization techniques to improve AnswerConnect.com’s rankings in the search engines. The aim moving forward is to maintain the current rankings while improving positioning in the search results for niche-oriented, long tail keywords. You shouldn’t stop doing search engine optimization when your website ranks No. 1, Smoot said. “They could lose the No. 1 position if they stop doing SEO services,” he added. The third company, SalesJobs.com, claims to be the largest sales jobs website in the world. The business came to SEO.com hoping to improve its rankings in the search engines for certain career categories. SalesJobs.com officials wanted the website to rank highly when people searched for automotive-, medical- or industrial-related careers. “They have a great domain name, but their site architecture was set up in such a way that most of the content was not being seen by the search engines,” Smoot explained. URLs were restructured and the robots file was revised to improve indexation of the website in the search engines. Smoot said about 20 of the 38 SalesJobs.com keywords currently rank on the first page of Google. The diversity of the companies showed that just about any business can benefit from effective Internet marketing. Follow us: © Copyright 2007-2010, SEO.com, LLC. 14870 S. Pony Express Rd. Suite 100 Bluffdale, UT 84065 All rights reserved. Manage your Subscription Preferences or click here to unsubscribe.