Lawyer makes appeal for better rankings 
As an appeals lawyer in New York City, Stephen Preziosi has had to represent clients he knew were guilty. Before starting the Appellate Law Firm, Preziosi worked as a public defender for five years. He said he has tried every kind of case under New York penal law. “I’m often asked, ‘How do you defend someone when you know they’re guilty?’” Preziosi said in an interview with SEO.com. “All of our court systems are designed the same way. They are designed as adversarial systems ... If I didn’t do my job as either a defender or a prosecutor, then the system breaks down.” Preziosi now heads his own law firm. But despite being the “go to” appellate lawyer for attorneys throughout New York City, Preziosi said he has had difficulty getting his corporate website to rank in the search engines. “I was racking my brain blogging and adding content, and my site wouldn’t come up on the first page,” Preziosi said. He said he works “hard to make my site a destination.” “I blog pretty often,” Preziosi said. “I love reading the law and I blog about new cases.” But no matter how strong his content, the website http://www.newyorkappellatelawyer.com would not show up on the first page of Google. “I did some research and came across this phrase that I had heard before: search engine optimization,” Preziosi said. Then he hired SEO.com, hoping to improve his rankings for organic and paid search. “Now my campaign is more directed to the audience that I want to capture,” Preziosi said. Preziosi’s website had no presence in the top 100 search results when he came to SEO.com. Within four months, SEO.com had the attorney’s website ranking No. 1 for the keyword “New York City appellate lawyer.” The firm ranks No. 4 for the keywords “New York City appellate attorney” and “New York City appeals lawyer.” “My business has reflected that,” Preziosi said. “You have to direct the situation at the right audience and that’s exactly what they did.” He has so many new customers that Preziosi had to hire new office employees. Suzanne Sanchez, an account manager at SEO.com, said the strategy was a three-pronged approach. Messaging on the website was made more relevant to the keywords Preziosi was targeting, she explained. SEO.com also utilized local directories to increase visibility in targeted areas. Then weaknesses in the backlink portfolio were identified and new link-building strategies were implemented to increase backlink credibility. “These are very big results,” Sanchez said. “We knew we could get him rankings but we wanted it to bring something in.” According to Preziosi, “SEO.com gave me more business for less money.”
SEO.com forges partnership with major marketing firm
A major advertising firm in Salt Lake City has partnered with SEO.com to provide search engine optimization to its clients. “We’re excited to be partners and to really start offering SEO to some of our clients,” Richter7 spokesman James Carroll said. Richter7 offers advertising, public relations, digital marketing and social media. But the company does not provide SEO. “You can’t have online marketing and a good web presence without having SEO,” Carroll said. How your company’s website ranks in the major search engines will impact your bottom line. SEO.com works at getting its clients’ websites to rank high on the first page of Google. “We knew what SEO.com’s credentials were going into it,” Carroll said. “What they deliver is really high quality.” SEO.com Director of Business Development Jon Reese said he is pleased to partner with a firm as reputable as Richter7. “They’re well established,” Reese said. “They’re very credible and so are we, and I think joining forces magnifies our credibility.” Carroll said his clients ask for SEO services every week. “You try to make your clients understand that SEO is not a one-time thing, it’s something that you have to do constantly,” Carroll said. In the past, Richter7 has had bad experiences with other SEO firms. “It was important to partner with a firm as responsible as SEO.com,” Carroll said. All of his clients want their websites to rank on the first page of Google. “When people do a Google search, they’re only clicking on the first few listings that come at the top,” Carroll said. “But there is a lot more to building a website than having a graphically pretty front end. In order to have a successful website, in order to have a successful company, there are multiple areas you need to be fluent in and one of those is SEO.” The digital marketing team at Richter7 is one of the agency’s busiest departments. “It will be nice with any kind of interactive proposal to really say that we have one of the top SEO companies as our backing,” Carroll said. Businesses interested in partnering with SEO.com should visit the firm's partner page.
Success Comes in Threes
After working closely with several companies to improve their websites' rankings in the search engines, SEO.com had many happy clients in June. “There can really be phenomenal results with search engine optimization. Those are some of the best forms of marketing that I can think of,” said Scott Smoot, an SEO manager at SEO.com. “Other forms of marketing try to bring people to your business, whereas, SEO is going to where they are already looking.” According to Smoot, “those are customers that are given to you on a silver platter.” “You should be going to where the people are looking for you,” he added. The website for Daflores.com faced some serious challenges and wasn’t ranking highly in the search engines when the company approached SEO.com. The results for searches for English keywords like “send flowers to Ecuador” contained only pages from the website that were written in Spanish. It was the first time SEO.com had encountered such a problem, Smoot said. “We researched and we came up with a strategy of redirects, internal links and no-translate tags to fix the issue,” Smoot said. “They are now showing the correct language pages for the correct language services.” The website provides a way for sending flowers to someone in North America, South America or Europe. Before hiring SEO.com, many of Daflores.com’s country pages had dropped from the search results on Google, Yahoo and Bing. Experts at SEO.com determined that duplicate content on the website was hurting the company’s ability to rank highly in the search engines. Daflores.com now ranks No. 4 in the search results for “send flowers to Peru” and No. 6 for the keyword “send flowers to Columbia.” “They are very happy,” Smoot said. Meanwhile, a separate client, AnswerConnect.com, already enjoyed decent rankings in the search engines when the firm hired SEO.com. Still, SEO.com helped improve the website’s navigation and URL structure and AnswerConnect.com’s position in the search engines improved dramatically. “We saw them jump into the first position for their pet keyword,” Smoot said. In Google, AnswerConnect.com holds the No. 1 spot for the search term “answering service.” “They’re going to get 40 percent of the visits for the search volume of that term,” Smoot said. AnswerConnect.com received an incredible return on its investment in search engine optimization. The company ranks No. 2 in Google for the keyword “answering services.” SEO.com implemented strong link-building strategies to improve the website’s rankings for these competitive keywords. “What we focused on was getting more anchor text pointing to the website,” Smoot said. SEO.com also used on-page optimization techniques to improve AnswerConnect.com’s rankings in the search engines. The aim moving forward is to maintain the current rankings while improving positioning in the search results for niche-oriented, long tail keywords. You shouldn’t stop doing search engine optimization when your website ranks No. 1, Smoot said. “They could lose the No. 1 position if they stop doing SEO services,” he added. The third company, SalesJobs.com, claims to be the largest sales jobs website in the world. The business came to SEO.com hoping to improve its rankings in the search engines for certain career categories. SalesJobs.com officials wanted the website to rank highly when people searched for automotive-, medical- or industrial-related careers. “They have a great domain name, but their site architecture was set up in such a way that most of the content was not being seen by the search engines,” Smoot explained. URLs were restructured and the robots file was revised to improve indexation of the website in the search engines. Smoot said about 20 of the 38 SalesJobs.com keywords currently rank on the first page of Google. The diversity of the companies showed that just about any business can benefit from effective Internet marketing. | 
No comments:
Post a Comment