 August 31, 2011 More Ways to Stay Updated:  Nuking Local Competitors A Dirty, Rotten Trickby Miriam EllisThings have just reached a new level of low with the idea of reporting your competitors' businesses as closed.
 Site Search Analytics: What Your Customers Want...In Their Own Wordsby Mike FlemingWhen people come to your site, it can be really hard to know why they are there. The truth is the average conversion rate on e-commerce sites is only around 2-3%... and that's on sites that are specifically built to sell stuff. So, what happens to the other 97%? Why were they there? Did they find what they were looking for? If not, why not? Is the content they are looking for even on your site? If so, are they able to find it easily?  An SEO Client's Bill of Rightsby Stoney deGeyterThere can often be confusion between clients and their marketing team as to expectations, due dates, goal measures and even invoicing. While many of these things can be, should be and are handled in the service contract, not everyone reads the fine print. So here are some basic guidelines to help SEOs and their clients realize what they have a right to in their SEO campaign. You're Not an SEO Unless You Read This Postby Stoney deGeyterThere are hundreds of "parts" that can play a role in an effective optimization campaign. Google looks at more than 200 "signals" alone, each with varying degrees of value and necessity. Most people who start out doing SEO soon realize there is a lot to keep up with, and it's better passed on to more capable hands. Don't Roll It Out Yet! Three Checks Before Your Optimized Site is Ready to Go Liveby Stoney deGeyterWhen you deal with big projects, it is often easy to overlook small things along the way. It's not that anyone is cutting corners, but rather some small detail gets overlooked. Sometimes even the smallest details can matter a great deal!
Q&A: With Online Marketing, Should I Start with SEO or PPC?by Stoney deGeyterGot questions about SEO and PPC? We've got answers! Why Your PPC Campaigns are Like the Stock Market and Careful Management of Your 'Portfolio' Mattersby Stoney deGeyterIn my experience, SEO often translates into better ROI than PPC! But the primary difference is that PPC is far more trackable than SEO. PPC analytics can give you amazing flexibility into your campaigns and insight into your conversions that just isn't available with SEO. Return to the Top of this Page
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