 Press releases and guest blogging improve SEO One major factor Google considers when ranking your website in search results is whether your company is discussed other places on the Internet. According to SEO Director Boyd Norwood, “search engines look at what you say about yourself and what others say about you.” “You need to do link building to better your rankings,” he said. You’re missing opportunities to improve your search engine optimization if other websites are not linking to your site. “Search engines crawl the Internet evaluating these links and where they go,” Norwood explained. “If you get lots of links, it’s assumed by the search engines that lots of people are talking about you.” But building links is not easy, he stressed. For your website to be regarded as credible by the search engines, your link portfolio must appear as natural as possible. “What others say about you is link building. When they link to you, they are voting for you,” Norwood said. You know you’ve done something right when the New York Times or TechCrunch links to your website. But how do you build easier-to-obtain links on lesser known websites, which may also greatly improve your SEO? Norwood offered these four link-building tips: ... Read Full Article » Back to Top ^
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