Wednesday, November 16, 2011

Guilty Marketers - Wasted & Wishful Multi-Channel Marketing Spend

The SES Chicago Keynote Now Available Online
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Dear SES Subscriber,

We're sorry that you were unable to make it to this year's SES Chicago Conference & Expo. With Day 1 behind us and Day 2 wrapping up, we're excited to bring 2011 to a close with this fast-paced and enlightening conference. Mikel Chertudi kicked off the week with a powerful keynote presentation on the future of marketing. He described how to take control of the marketing mix, create proper attribution models, and turn marketing into an investment portfolio to optimize greater returns. To ensure that you do not miss a beat on this fast-moving industry, we're bringing the content to you. Access Mikel Chertudi's keynote presentation -- fresh off the stage and unedited -- by watching the video below.

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