 January 31, 2012 More Ways to Stay Updated:  Your Local SEO Checklist For 2012!by Miriam EllisBe a woman or man with a plan for Local in 2012 with these 10 sensible, empowering tips!...
The Shady Practice Of Spinning Articles To Avoid Duplicate Content Penaltiesby Miriam EllisWhy substitute the word 'canine' for 'dog' isn't your most intelligent marketing choice....  Don't Waste Time Looking at Web Data Until You Do Thisby Mike FlemingYour business is different than everyone else's, so why would you look at the same measurements of success as everyone else? Everyone looks at visitors to their site, but what does that tell you about how your business is doing?...  The Difference between Good SEO and Great SEOby Stoney deGeyterSome quick-witted wisdom about good vs. better when it comes to SEO. Where You Should Invest Your Web Marketing Budgetby Mike Fleming...the bottom line for magnificent success is the people...invest multiple times more in her or him, or more of them, if you truly want to take action on your data. Otherwise, you are simply data rich and information poor...a great tool in the hands of your reporting squirrel is useless. A free/inexpensive/underpowered tool in the hands of your analysis ninja will yield massive results that impact your bottom line......
 Editing: Is social media realtime or permanent?by Mike MoranAs social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don't understand, it isn't one culture--it seems as though every kind of social media has developed its own culture around editing content. It is as if we can't decide whether social media is a realtime force that is stream of consciousness and should never be changed, or it is a permanent record of activity that ought to be updated as it changes, or something in between.  6 Reasons 2012 is the Perfect Time for Social Mediaby Jennifer CarioAs we roll into 2012 companies are looking at ways to either boost their social media campaigns, or in some cases, launch them for the first time. One of the big questions they have is whether or not they're too late to the game. While I'm not going to lie and say it's the easiest it's ever been to get in the game, I can say more companies will find it easier to get involved today than they ever have before... Return to the Top of this Page
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