 August 31, 2012 More Ways to Stay Updated:  Getting SEO into the Rest of Your Marketingby Nick StamoulisIn a perfect world, SEO would be seamlessly integrated into the rest of your marketing efforts. Everything you do to market your business, both online and offline, can be leveraged for SEO in some way. However, it can sometimes be tricky to "SEO-ify" your other marketing efforts when you aren't used to integrating SEO into everything you do. It's not nearly as complicated as you might think; it just takes a little refocusing....
 SEO Doesn't Fit Into a Box, But Does Need To Be Containedby Stoney deGeyterSEO - at least good SEO - doesn't fit nicely into a box. It can't come prepackaged, predetermined or wrapped nicely with a cute little bow. SEO can barely be predicted! It can't ever be guaranteed*, and it isn't a magical way to reach the next billion dollar IPO...  Stop Neglecting LinkedIn as a Resource for Leadsby Stone ReuningFacebook seems like the star of the social networking show these days, doesn't it? It's where people connect and keep in touch with friends and family all over the world, and from a business perspective there's no doubt it can be a great place to build relationships and gain contacts. With all of the press surrounding Facebook though, it can be easy to forget that another network out there offers its own advantages: LinkedIn.... Links Can Vanish; Will Your Portfolio Disappear with It?by Nick StamoulisThe "new and improved" Digg launched the other week. And while I'm not going to get into the pros and cons of the new design, one very important thing to mention is that all the old links from Digg's past, approximately 14 million of them, are gone. I had been wondering for several weeks in the time leading up the Digg revamp what was going to happen to those old links and now we know. While I can hope that they'll be "reinstated" down the road, the loss of 14 million links (essentially overnight) got me thinking--what would happen if...
 Copywriting Advice: Getting the Most Out of Your Client Callsby Todd BaileyWriting SEO-friendly content can be a challenge when you do it for your own company. It's even more difficult when another company asks you to do it for them. Not only are you tasked with writing SEO-enhanced content, but you're doing so for a company--possibly an entire industry--that you're not familiar with. ...  How many pages are on your Web site?by Mike MoranNow, those of you running small Web sites may be snickering at this point--you know how many pages you have, for Pete's sake. And if you forget, well, you know how to count. Many medium-to-large Web sites, however, can't pin down exactly how many pages they have. They need to use some method of estimating their total number of pages. Unless they know how many pages they have, they won't know how many they hope to see in search engine indexes.... Every Good Content Strategy Starts With Having an Actual Strategyby Stoney deGeyterAs an SEO, I talk a lot about developing great websites that earn top rankings, as opposed to manipulating search engine algorithms for temporary gains. There is a lot that goes into a good SEO campaign, one of the most important being your website's content... Return to the Top of this Page
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