Monday, December 31, 2012

Search Engine Guide - Twitter Frustrations

Search Engine Guide

December 31, 2012

More Ways to Stay Updated: RSS Tweet This! Twitter



Mike Fleming

Frustrations of Becoming a Serious Twitter User

by Mike Fleming

When I decided to become a serious Twitter user, I figured the first thing I had to do was search for people and/or conversations that I could follow and get involved with. So, I decided to find people in the marketing field that were within a 2 hour drive from my hometown. Why? Well, a few reasons......



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Stoney deGeyter

Think Your SEO Can Beat the Algorithms? Beat This...

by Stoney deGeyter

I've long advocated a common-sense approach to algorithm chasing with SEO. What most people don't understand is that with today's algorithms, there is almost no such thing as a top search engine ranking. There is simply exposure. You either get more of it or less of it. Rankings play a role, but not in the way most people think.



Nick Stamoulis

How to Totally Screw Up Your Guest Blogging Efforts

by Nick Stamoulis

The benefits of guest blogging are long and well documented--provided you go about it in the right way. Here are four things site owners do that can screw up their guest blogging efforts.



Mike Moran

Selling Search to the C-Suite

by Mike Moran

Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and bids and copy and then...you are greeted by that fantastic blank stare that suggests what your exec is really thinking about: "When can I get back to what I care about?" You might be wondering why how someone as successful as your CEO could NOT be interested in search. So I am sorry to break it to you, but that blank stare really does say it all.



Nick Stamoulis

Look Outside Your Niche for Link Building Opportunities

by Nick Stamoulis

No niche has an infinite amount of link building opportunities so sooner or later you're going to have to take a step or two outside of your vertical and get a little creative with your link building.



Avoid The AdWords Idiot Tax

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Friday, December 21, 2012

Happy Holidays from Incisive Media

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Dear Valued Customer,

As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it's time to reflect on the past year. 2012 threw us quite a few curve balls but as usual we came together to overcome all the challenges that arose as best we could. Perhaps no more challenging was when Hurricane Sandy hit NYC and we had to run the business remotely for almost two weeks while executing on disaster recovery and business continuity plans.

Of course, working in such a fast moving industry where change and innovation occur daily, the major test is maintaining our reputation for bringing you the most current information on how to manage, adapt, and grow your business online.

With almost 200 contributors at ClickZ and Search Engine Watch who provide how-to information and walk-throughs of the latest technology, as well as our faculty of speakers and trainers at SES Conference & Expo and ClickZ Academy, we're lucky there's no shortage of talent. And let's not forget our full-time team of professional journalists who add outstanding industry reporting on a daily basis.

For this, we are fortunate to be rewarded with such loyalty and support from our readers, conference attendees, advertisers, and sponsors. So, we want to offer our most sincere Thank You for your contributions and feedback.

It's because of this great rapport we have that ClickZ, Search Engine Watch, and SES Conference & Expo have managed to remain three of the most trusted brands in the field when it comes to education, training, and industry news.

2013 is going to be an even more spectacular year for innovation in digital marketing. As people and companies change the way they consume media and create and share content, brand new opportunities will emerge. And we'll be there, as ever, at the forefront reporting on these new industry developments and technologies.

For now, take a break and enjoy the comfort of friends and family. But also remember those less fortunate, like those in Connecticut whose hearts have been broken and will be missing the joy and laughter of treasured loved ones this holiday season. Our thoughts and prayers are with them.

On behalf of the entire team at Incisive Media in New York, London, Hong Kong, Singapore, and Mumbai, we wish you all the very best for the coming New Year. May it be prosperous, safe, and peaceful for everyone!

Happy holidays,

Matt McGowan | @matt_mcgowan
Managing Director, Incisive Media

Mike Grehan | @mikegrehan
Publishing Director - Interactive Marketing, Incisive Media

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Tuesday, December 11, 2012

Save up to $1,000 to SES New York - book by Thurs, Dec 13

SES Conference & Expo Mobile Version  |  Online Version

NEW YORK | MARCH 25-28
www.sesnewyork.com
 
 

Dear SES Subscriber,

We are pleased to inform you that the preliminary agenda for SES New York 2013 is ready for your viewing. Take a look at some of the exciting highlights:

  • Mining Your Search Keywords and Social Data for New Revenue Opportunities
  • Creative Content Marketing: Winning Hearts, Minds and Wallets
  • Deliver, Engage, Transact: 11 absolutes for Email Engagement
  • The RTB Opportunity for Online Marketers: Truths and Myths
  • Putting Your Money Where it Counts: Smart Attribution Modeling
  • Follow, Reach, Convert: Smart Retargeting/Remarketing

This is only a glimpse of what we have planned - click here to view the full agenda.

Our ClickZ Academy On-site Training has also opened - take your online learning to a deeper level with these live and intimate workshops.

And don't forget - You have just TWO DAYS left to save up to $1000*. Be sure to book by Thursday, December 13 at 11:59 PM EST for the best savings possible.

ACT NOW

Want to bring your whole team? Check out our group rates.

See you in March!

SES New York Team

* applies only to All Access and Platinum passes.

     
REGISTER NOW &
SAVE UP TO $1000


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