 December 31, 2012 More Ways to Stay Updated:  Frustrations of Becoming a Serious Twitter Userby Mike FlemingWhen I decided to become a serious Twitter user, I figured the first thing I had to do was search for people and/or conversations that I could follow and get involved with. So, I decided to find people in the marketing field that were within a 2 hour drive from my hometown. Why? Well, a few reasons......
 Think Your SEO Can Beat the Algorithms? Beat This...by Stoney deGeyterI've long advocated a common-sense approach to algorithm chasing with SEO. What most people don't understand is that with today's algorithms, there is almost no such thing as a top search engine ranking. There is simply exposure. You either get more of it or less of it. Rankings play a role, but not in the way most people think.  How to Totally Screw Up Your Guest Blogging Effortsby Nick StamoulisThe benefits of guest blogging are long and well documented--provided you go about it in the right way. Here are four things site owners do that can screw up their guest blogging efforts.  Selling Search to the C-Suiteby Mike MoranSome of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and bids and copy and then...you are greeted by that fantastic blank stare that suggests what your exec is really thinking about: "When can I get back to what I care about?" You might be wondering why how someone as successful as your CEO could NOT be interested in search. So I am sorry to break it to you, but that blank stare really does say it all. Look Outside Your Niche for Link Building Opportunitiesby Nick StamoulisNo niche has an infinite amount of link building opportunities so sooner or later you're going to have to take a step or two outside of your vertical and get a little creative with your link building.
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