Website Marketing News from StepForth

August 9th, 2013 How to Setup Google Authorship: The Unofficial Manual by Ross Dunn August 8th, 2013 was the official launch date of a comprehensive manual created by StepForth CEO, Ross Dunn on how to setup and install Google Authorship on your website.    Why should you care? Google Authorship is important because it allows Google to identify authors and the content they write in order to create a concept of their clout online and appropriately attribute ownership of their content so that others cannot copy and benefit from it as easily.    In other words, properly installed, Authorship will help you get more bang out of the good content you write and minimize the hassle created by those who steal and repurpose it; something that happens more often than you may think.   View the free manual here and if you wish to have us install the system for you please submit an inquiry here.   CLIENTS: Many of our monthly clientele have already had Authorship implemented by our hand and those that have not will be contacted soon. Cheap Link Building Ends Badly for Business by Scott Van Achte Learn about the repercussions caused by hiring an excessively cheap link building company. A real life story exposes the negative pitfalls a former client recently experienced after paying only pennies per link. Read more... Social Media Love Embraced by Fortune 500 by Ross Dunn Fortune 500 companies have seen a dramatic increase in the usage of Social Media over the past 6 years. With more and more top companies integrating intense Social into their marketing campaigns, it goes to show that social can be rather lucrative. Read more... Is Your Business Visible in Google & Bing's Local Search Listings? Did you know these listings are different than regular rankings in Google? Here are some facts you may be unaware of: You don't need a website to rank in Google's local search results If you claim your business listing in Google you can increase your online visibility in local search results. The way your address is written on your website & other sites around the web can directly affect results. If you don't fill out your listing properly you can actually lower your chances for local visibility where it counts! Local search results appear to be getting more and more attention from Google as they increase the quality of their search results. In short, you Need to Be There! Here is a helpful Google tutorial on doing it yourself but if you want we can guide you through the process. Just contact us or submit an inquiry and we will be back to you quickly with a solution you can afford. Laugh of the Month: To Celebrate Shark Week... VIDEO of Shark Cat in All His Glory After all. We all need a laugh between marketing campaigns... From The Latest Episode of SEO 101 on WebmasterRadio.FM Ross Dunn & John Carcutt discussed a link building method called Link Wheels which are extremely damaging and should not be used for any website. Additionally, they answered questions from listeners on a variety of SEO subjects. Download or Play SEO 101 Podcast #158 Now Or find all of our shows here on iTunes The Learning Corner: Articles We Recommend to Stretch the Mind A Comprehensive Guide to Excel Charts for Marketers (video) How Google May Diversify Search Results by Merging Local & Web Search Results 5 Unique Social Media and Blogging Tips that Helped Us Reach $1 Million in Revenue Google Official News: Making Smartphone Sites Load Fast A Thank You for Referrals If you know of anyone frustrated with Google or their website isn't converting enough business please consider passing them along to us and make sure you ask them to mention your referral. If they convert into a paying customer we will reward you with 50% off your next hour of consulting with StepForth as a thank you. If you would like to contact us to pass along the referral or ask questions you can contact us between 9am & 5pm PST by phone and email: TFree: 1-877-385-5526 Email: sales@stepforth.com   Forward to a Friend Follow on Twitter Friend on Facebook Unsubscribe Update Subscription Preferences View Email In Browser Copyright © 2013 StepForth Web Marketing Inc. All rights reserved. You are receiving this email because you opted in at our website. StepForth Web Marketing Inc. 1358 Gladstone Avenue Suite 2 Victoria, British Columbia V8R 1S1