Reeling In Your Content Marketing Ideas

September 30, 2013 More Ways to Stay Updated: RSS Twitter Reeling In Your Content Marketing Ideas by Nick Stamoulis While most of us struggle to come up with enough ideas, having too many ideas that pull our content marketing efforts in a hundred and one directions can also hurt more than it helps. That's why it's so important that every content marketing campaign have a strategy (or at least a rough outline) to keep the train on the tracks!... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Can search marketing lower my conversion rate? by Mike Moran I got that question from someone once, and it made me realize what a lousy job we marketing "gurus" are doing in explaining what is important to people. I wonder if we have so emphasized the tools of the trade that we have forgotten what we are actually making with those tools. So, if you already know the answer to this question, then you can skip this post. For the rest of you, read on--I hope that you'll soon understand what we marketing "experts" have failed to get across so far.... Yeah, But... We Don't Want You Changing Anything on Our Site by Stoney deGeyter In all the years I've been doing SEO, this has been one of my favorite conversations from a "Yeah, Butter." A company came to us about our SEO services before they started designing their new site. We told them about the advantages of getting us on board right away to consult with the designers, but ultimately, they thought it would be better to bring us in after the site was completed. Several months later they came back and were ready for us to optimize...... Yeah, But...It's So Easy to Run PPC Campaigns by Mike Fleming We hear this going through business owners' and marketing executives' minds a lot when presenting the idea of managing their PPC campaigns for them. Many of them seem to have a fear of allowing someone outside of their organization (or maybe even someone on the inside) to take over control of something they may feel they already have control over. This is an understandable feeling, especially if their campaigns are making a profit.They most likely feel that since they've built something that's working, why risk having someone else mess it up? Combine this with the fact that PPC platforms have... Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2013 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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SES Chicago 2013 Agenda Update: New Sessions Added

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REGISTER & SAVE OVER 15% Now through October 3 As we get closer to the official kickoff of SES Chicago 2013, we're thrilled to announce the latest sessions to be added to this year's program. All 6 tracks - Paid, Owned, Earned, Integrated Media, Business Intelligence and Email Marketing - focus on the latest industry developments and key topics. Here are a few of the sessions not to be missed: Paid Next Generation Paid Search: Reaching the Consumer in an Omni-Channel World Social Advertising to Increase Lead Gen, Engagement, and ROI   Owned Unlocking the Secrets of Mobile Video: Youtube, Instagram, and Vine SEO + Segmentation = Rocket Fuel for the Customer Journey Earned World Class Local: Optimizing Listings, Place Pages, and Beyond A Picture Is Worth 1,000 Words: Using Visuals to Generate Breakthrough Results from Social Media Marketing   Integrated Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media Portrait of a Modern Marketer: Hipster in Touch with Inner Geek Business Intelligence Tracking the Untrackable with Google Analytics Social Media and the C-Suite: Building a Compelling Business Case   Email The Convergence of Email, Mobile, and Social Marketing Solving the Deliverability Conundrum At SES, you'll pick up numerous tricks, tips, and tactics to help you improve your marketing campaign results and start strong in 2014! PICK UP YOUR CONFERENCE PASS Group Discounts German Chavez | 646-736-1855 Get Involved. Partnership & Sponsorship Opportunities JoAnn Simonelli | 646-755-7255 Join Our Community: © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection SES is contacting you at the following address - adisakseo@gmail.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no.reply@sesconference.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media