Thursday, September 26, 2013

SES Chicago 2013 Agenda Update: New Sessions Added

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SES Chicago | Nov 4-7, 2013
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As we get closer to the official kickoff of SES Chicago 2013, we're thrilled to announce the latest sessions to be added to this year's program. All 6 tracks - Paid, Owned, Earned, Integrated Media, Business Intelligence and Email Marketing - focus on the latest industry developments and key topics.

Here are a few of the sessions not to be missed:

Paid
Next Generation Paid Search: Reaching the Consumer in an Omni-Channel World

Social Advertising to Increase Lead Gen, Engagement, and ROI
  Owned
Unlocking the Secrets of Mobile Video: Youtube, Instagram, and Vine

SEO + Segmentation = Rocket Fuel for the Customer Journey
Earned
World Class Local: Optimizing Listings, Place Pages, and Beyond

A Picture Is Worth 1,000 Words: Using Visuals to Generate Breakthrough Results from Social Media Marketing
  Integrated
Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media

Portrait of a Modern Marketer: Hipster in Touch with Inner Geek
Business Intelligence
Tracking the Untrackable with Google Analytics

Social Media and the C-Suite: Building a Compelling Business Case
  Email
The Convergence of Email, Mobile, and Social Marketing

Solving the Deliverability Conundrum

At SES, you'll pick up numerous tricks, tips, and tactics to help you improve your marketing campaign results and start strong in 2014!

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