 July 17, 2014 More Ways to Stay Updated:  Is Your Hosting Coasting? Here's How Site Speed Affects SEOby Jayson DeMersSearch engines consider hundreds of factors to determine search engine rankings. Many of these factors are related to a website's content, such as its text and titles, or to the authenticity of the site itself. Several years ago, Google announced yet another consideration regarding ranking; the speed with which site visitors can view the pages....
 Yeah, But... I Already Rank For My Company Nameby Stoney deGeyterEvery now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why.One of the common objections we hear is, "But we already rank for our company name, so why do I need SEO?"There are a couple dynamics at play here. One, you're probably seeing personalized results, not necessarily what the rest of the world sees. And two, because... and this is important here... UNLESS YOU'RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY...  Does the Internet allow more differentiation?by Mike MoranIf you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on.... Not Every Piece of Web Content Is a Masterpiece--Nor Should It Beby Stoney deGeyterThere are two types of writers: Those who write and produce masterpieces. Those who write to produce masterpieces. The difference between the two is that the first one is a better writer than the second.... Return to the Top of this Page
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