 October 8, 2014 More Ways to Stay Updated:  Good Web Marketing Just Isn't Enough To Succeed Any Moreby Stoney deGeyterAs a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!
2 Mistakes That Cause Advertisers to Quit AdWords Just When They're on the Verge of a BreakthroughSearch Engine WatchAdWords isn't an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. Top AdWords Holiday Tips for RetailersInside AdWordsWith October kicking off this week, the holiday shopping season is just around the corner. According to our recent research, 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we've put together a Holiday Shopping Checklist filled with the season's best practices for retailers to maximize performance across both Search and Shopping campaigns. In addition to our checklist, here are the top holiday trends from last year and tips from the Google Shopping team on how to make this Q4 a good one. New Control Filters in the AdSense Ad Review CenterInside AdSenseMany of you currently use the Ad review center to view and control the ads displayed on your website. You've recently told us you'd like to see more options to search for specific ads. Today we're launching two new filters which will give you even more control. Dynamic remarketing now available to advertisers across all verticalsGoogle Analytics BlogOver the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe Stores, Netshoes, and Build Direct have been driving better results and more profits from their remarketing campaigns. Penguin Recovery: Should You Be Removing Links or Just Disavowing?Search Engine WatchIf you've been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google's disavow tool? Introducing Custom Affinity Audiences across the Google Display NetworkInside AdWordsCustom affinity audiences lets advertisers define who they want to reach across the web, on any screen. By factoring in consumers' most recent passions and ongoing interests, your message always reaches the right people. Custom affinity audiences works across the Google Display Network, which, according to ComScore, reaches 94% of the web in the United States on a monthly basis, and 89% of global internet users. The Private Blog Network Purge - Are You at Risk?Search Engine WatchWhat are PBNs exactly, and do you need to worry about being hit by Google's PBN penalty? The Evolution of SERPs and User BehaviorsSearch Engine WatchUser behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP that we can use in our marketing strategy? Google Releases Video Series On Taking Your Local Business OnlineSearch Engine LandGoogle's Maile Ohye, a well-known personality in the SEO space, has published six-videos adding up to about 30 minutes, containing advice on bringing your local business online. Maile said this is the same advice that Googlers would give "our friends and family" and now they are sharing it with everyone. 12 Things To Check In Your Local Homepage SEO AuditSearch Engine LandWonder what an advanced local SEO consultant might check on your local business site's homepage? Here's a list of some of the top health-check items that should be performed in analyzing your homepage to get recommendations for improving your Local SEO game. Return to the Top of this Page
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