 December 18, 2014 More Ways to Stay Updated:  The 6 SEO Mistakes Your Business Can't Afford to Keep Makingby Jayson DeMersHave you ever wondered what's holding your Google rankings and SEO efforts back? Proper SEO is complicated, and making a mistake in your SEO campaign is easy. It's possible your only roadblocks to higher Google rankings are foolish - yet fixable - mistakes. What are some common SEO don'ts, and how can you fix them?...
 Do You Know Your Blog's Audience? Don't Be So Sure.by Stoney deGeyterA blog without an audience isn't worth reading. Do you know who your target audience is? Most people don't. In fact, if you talk to many business owners, they'll tell you that their target audience is anyone who wants what they offer. Wrong!  Will social media listening replace market research?by Mike MoranAdvertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted. When a company with the marketing chops of P&G says something, you've got news. But the news is actually much bigger than what you are reading in Ad Age.... The four steps to "appiness"Google Webmaster Central BlogApp deep links are the new kid on the block in organic search, and they’re picking up speed faster than you can say "schema.org ViewAction"! For signed-in users, 15% of Google searches on Android now return deep links to apps through App Indexing. And over just the past quarter, we've seen the number of clicks on app deep links jump by 10x. Helping users find mobile-friendly pagesGoogle Webmaster Central BlogHave you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone. This can be a frustrating experience for our mobile searchers. To make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly†label to our mobile search results. Google Analytics Demos & ToolsGoogle Analytics BlogAs a member of the Google Analytics Developer Relations team, I often hear from our community that they want to do more with GA but don't always know how. They know the basics but want to see full examples and demos that show how things should be built. Well, we've been listening, and I'm proud to announce the launch Google Analytics Demos & Tools, a new website geared toward helping Google Analytics developers tackle the challenges they face most often. ThriftyFun.com boosts page views with mobile site redesignGoogle Adsense BlogLewis Sandbeck founded ThriftyFun.com in 1999 as a community for people who seek creative and cost-saving household projects. With the help of AdSense, it grew into a full-time job for his brother, mother, and him. When the Sandbecks noticed that 40% of their users were actually using mobile devices, they decided to redesign their site using responsive web design. A better way to reach customers on the Google Display NetworkGoogle Adwords BlogAdvertisers have been using interest category marketing since 2009 to connect with people across the Google Display Network based on their interests. Since then, we've added new and more powerful interest-based capabilities: affinity (for enthusiasts), custom affinity (for niche segments), and in-market audiences (for ready to buy shoppers). As these more sophisticated audience tools offer advertisers more flexibility and control, “Other interests†will no longer be a targeting option for new and existing audience campaigns starting on January 15, 2015. The Power of Social Advertising and Custom Website Audiences for Panda and Penguin VictimsSearch Engine WatchGetting smoked by an algorithm update is tough. The loss of traffic, leads, and sales can be catastrophic while companies work to fix problems that led to the attack. If you’ve read my previous posts about Panda and Penguin, then you know I think it’s critically important to keep driving forward as if an algorithm update isn’t impacting your site. For example, you should keep publishing top-notch content, using social media like a champion, leverage email marketing to get in front of your customer base, and more. 8 Innovative SEM Tips From Those in the KnowSearch Engine WatchSEM is a huge, multifaceted field, and the precise functions of SEMs and search engines both change constantly. To keep you up to date and in the know, here are eight essential pieces of advice from SEM leaders with a proven track record of influencing the industry. Effective Keyword Targeting: The Key To Growing Traffic & RevenueSearch Engine LandWhen it comes to keywords, your aim shouldn’t be to target everything. Rather, you should aim to discover where the richest vein of gold lies, and then focus your efforts on extracting it. By correctly identifying areas of growth potential, you can transform a website into a traffic machine with high revenue potential. How To Make Every Single Page On Your Website EvergreenSearch Engine LandMany pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the Internet with uselessness – unread, unindexed, and forgotten. Sounds kinda sad. It doesn’t have to be this way, though. In this article, I want to show you how you make every single page on your website evergreen. Return to the Top of this Page
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