 April 2, 2015 More Ways to Stay Updated:  8 Local SEO Tips For Small Business Owners in 2015by Jayson DeMersAs Google shifts to a more semantic-heavy strategy in 2015, it's becoming progressively more important for small businesses to focus on local SEO to drive both targeted website traffic and foot traffic. In particular, there are a few tips and tricks you'll want to spend your time perfecting.
6 Local SEO Mistakes Small Businesses Makeby Jayson DeMersIn the coming months, local SEO and search marketing will become invaluable for small businesses everywhere. In order to remain competitive within your industry and capitalize on local traffic, it's important to not only focus on best practices, but also to avoid costly mistakes. Let's take a look at a few of those errors and show you how to stay on the right path. 7 SEO-Boosting Tactics You Might Be Neglectingby Jayson DeMersWhen thinking about SEO, it's tempting to concentrate on what's occurring behind-the-scenes and neglect better ways to increase exposure. Whether you're directly dealing with SEO or looking to compliment your existing SEO presence with tactics for additional exposure, it's important to continually focus on developing and growing your digital marketing strategy. 4 Ways to Humanize Your Online Marketing Campaign to Drive Salesby Jayson DeMersOnline stores are incredibly convenient, and they bring in plenty of customers who don't want to make the trip to a physical location. However, they just don't have the same feel as a physical store. One of the biggest reasons is that there's no human interaction with online transactions. One of the best things you can do to improve your marketing and drive online sales is humanize your online business. How to Build an Online Portfolio and Drive Traffic To Itby Jayson DeMersWhen you're a web designer, graphic designer, or similar professional in a creative field, you have two essential tools for attracting new clients: word of mouth and a stellar portfolio. The latter can be invaluable so it's critical that you're able to build a strong one and drive traffic to it. Neglect these tasks and you'll be at a disadvantage, but if you can maximize your portfolio you will increase your chances of landing new opportunities.  How do you post to your blog every day?by Mike MoranOne of my colleagues calls me "committed." Others think I should be committed. But one way or the other, I post an entry to my blog every work day. How do I do it? Often, it's a labor of love, but sometimes it feels like a chore. I find something I think is worth saying every day, but I admit that it is not always easy. Today, it was easy, because I can tell you all of the things that I do to post every day. Grow your traffic and revenue with the Long-term Revenue FrameworkGoogle Adsense BlogWe hear from publishers around the world that they are looking to grow their site traffic and increase revenue. To help you accomplish these goals, we'd like to share the Long-term Revenue Framework—a tool often used by our AdSense optimization experts. Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay FriendlySearch Engine WatchGoogle wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire. 5 Trends to Watch in the Mobile-First Search EraSearch Engine WatchIn this forward-thinking mobile world, let's look ahead to the five key mobile trends to watch. Hacking the Google Display Network for Insanely Low CPCSearch Engine WatchUse these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score. Run For Your Life, Chicken Little — The Google Mopocalypse Is Coming!Search Engine LandLike it or not, mobile is a force to be reckoned with in regards to Google, SEO, and online marketing as a whole. And because bigger brands and sites have more resources to devote to mobile marketing, this will likely mean a continuation of the Google smack-down on smaller, local businesses that started with the Hummingbird algorithm. Return to the Top of this Page
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