Helping Your Marketing Tools Work Together: Search & Social Integration at SES London

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	Do What Works In 2011: Search, social, and more 2010 Was the year businesses got personal! As social signals were added into search algorithms, "engagement" & "following" became the new metrics of success, and networks the new medium from which to reach consumers - businesses have had to move fast to keep pace with a quickly evolving interactive industry. But if last year was just about adding one more tool (social media) to the marketer's chest, 2011 will be about making all your tools work together. SES London 2011 happening 21-25 Feb. brings more than 1500 interactive professionals within Europe's to discuss where we go from here. Did You Know? Marketers are increasingly seeing social integration into other channels like email and search as their main priorities for 2011. Two recent studies, by StrongMail and Covario found marketers: Are interested in social/email marketing integration for 2011     52% See SEO/Social Media integration as their #1 Priority for 2011     36% Source(s): StrongMail "2011 Marketing Trends Survey" and Covario "2011 The Year of Facebook" Taking a critical look at search & social media integration strategies for 2011, SES London's program is focusing on everything from new opportunities in link building to promising trends in search ad campaigns via the social networks. Social Media & the Marketing Mix PPC Beyond Search: New Ad Formats, Display & Social Meaningful SEO Metrics Monetising Social Commerce: Brand Loyals, Brand Mavens and Today's Social Targeting Revolution Marketing to the European Union Who Should Be Attending CMOs and their marketing teams Agency media and account teams IT and web development teams Small business owners looking to build online presence REGISTER TODAY		Program Agenda Overview Day 1 Day 2 Day 3 SES Training Workshops Special Events Register Now & Save £400 Early Bird rates expire 4 Feb.   Featured Speakers Jeffrey Hayzlett Former Kodak CMO Jon Myers Head of Account Management Yahoo! UK & Ireland Dave Coplin Director of Search Microsoft UK Consumer and Online Business   Venue Queen Elizabeth II Conference Centre Broad Sanctuary London SW1P3EE Tel: +44 (0)20 7222 5000 http://www.qeiicc.co.uk   Get Connected
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