 January 26, 2011 More Ways to Stay Updated:  Facebook Doesn't Help Me Find Anythingby Mike MoranSome of this is generational. I am more comfortable firing up a search query than polling my Twitter followers or Facebook friends. But as social media activity increasingly has an impact on Bing and Google search results, it makes me wonder whether it will become an annoyance for me rather than something truly helpful, which mostly has to do with how I have approached social networks as a quasi-public person in what's turning into a private networking world. The possibly logical assumption that Facebook friends are my actual friends is causing me to wonder whether I have missed the point...
Local Search isn't always so localby Mike MoranI've been spending a lot of time recently looking at local search, and discussing its importance with dozens of small businesses at the events I speak at. One discussion keeps coming up that I believe is terribly misguided. Small businesses think that their only competition in local search will come from other small businesses. So, as long as they stay ahead of their local competition, they are fine. I don't believe that viewpoint will turn out to be correct in the end....  SEO First, Web Development Secondby Stoney deGeyterThe success of a website's online marketing efforts can make or break many businesses. It no longer makes sense to hire your SEO only after a website has been developed. That's like doing demographic research after you have already chosen your store's location and invested thousands of dollars in setting up shop.  Building Web Content vs. Traditional Advertising - How to Explain to Your Boss or Prospective Client(s)by Stone ReuningHow can you convince skeptics of the value of building web content over traditional advertising? While the answer may seem obvious to you, many others still cling (...perhaps stubbornly) to advertising - whether it's PPC or traditional. See how you can convince your boss or prospective client of the long-term benefits web content provides.... Can't Afford SEO? Can't Afford NOT to SEO!by Stoney deGeyterOne of the questions that I keep hearing from small business owners every year is this: How can a small business like me afford SEO/SEM? It's a fair question coming from budget-conscious business owners. Not everybody can afford SEO. But, nobody can afford NOT to SEO. My CEO does not believe in paid searchby Mike MoranAt a recent Webinar on search marketing, I received a plaintive question from a participant. She had listened carefully to all my advice, but practically wailed into the phone, "My CEO does not believe in paid search. What can I do?" If you've run into this situation, you needn't be as worried about it as she was. The first thing for us to do is to take away the mystique of paid search, or any marketing tactic, for that matter. There is no need for your CEO to "believe" in paid search. Paid search is a business idea, not a...
Dropping In To See What Condition Your Condition Is In - Part Iby Stoney deGeyterWhile revisiting the Top 10 Guidelines To Establishing Web Credibility (published by Stanford in 2002), I found it interesting how, with all of the advancements in site development and marketing, it all still comes back to the basics. Below are the first five guidelines. I've provided some of my own additional thoughts and commentary and would be interested in hearing yours as well.... Dropping in to See What Condition Your Condition is In - Part IIby Stoney deGeyterIn the last post, we explored five of the Top 10 Guidelines to Establishing Web Credibility, provided by Standford back in 2002. Still relevant today, here we'll explore the remaining 5. Using Twitter to your Maximum Advantageby Stone ReuningWhile you've likely heard about Twitter, you may be experiencing uncertainty as to how you can use this interesting tool to reach new customers online. And while things unfamiliar to us may seem intimidating, Twitter and the type of micro-blogging platform it represents is meant to be fun as well. Continue reading to learn how you can use Twitter to your maximum advantage.... Does a CMS help your SEO?by Mike MoranIf you just read that headline and felt like singing, "CMS and SEO, E-I-E-I-O," you're not alone. Sometimes digital marketing is an acronym factory that feels like you need a secret decoder ring just to understand what is going on. And even if you know that a "CMS" is a content management system and that "SEO" is search engine optimization, you might not know how they relate to each other. Many Web sites struggle with the question of whether a CMS is a step that they need to take, and many more wonder whether adopting a CMS would magically boost... Return to the Top of this Page
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