 February 14, 2014 More Ways to Stay Updated:  SEO Strategies for People that Hate SEOby Brian DeanI know more than a few bloggers and small business owners that have this to say about SEO:"Forget it!"With Google rolling out updates on a monthly basis and constantly adding new wrinkles to their increasingly complex algorithm, it can seem impossible for the average blogger to keep up.And with hundreds of horror stories about sites getting slapped with Google penalties for taking their SEO too far, playing it safe by "just publishing great content" can seem like a smart move.But it's not....
 Is Your Welcome Message Personalized? How to Create a Custom Greeting for New Customersby Jayson DeMersOne of the biggest challenges businesses face is winning new customers. When a new customer makes a purchase or signs up for an e-mail list, you're immediately presented with a one-time opportunity to impress that customer. What you do next could make the difference between losing that customer or creating a long-term relationship....  Universal Analytics: A New, Free and Better Way to Work With Databy Mike FlemingGoogle's Universal Analytics (UA) is a more flexible alternative to a standard Google Analytics account; making it easier to customize account settings and providing a new opportunity to collect data that a standard account doesn't automatically collect (like data from any digital device).Do it now, or have them make you do it laterGoogle just launched a two-step process for upgrading your existing properties from Classic Analytics to Universal Analytics (called the "Upgrade Center"). It's starting to roll out in the Admin section of all accounts. Once you see it there, you can go ahead and complete the upgrade. Apparently, any... New Google Publisher for WordPress: Simple SEO and Adsense or Another Pointless Plugin?by Jayson DeMersHaving just come across Google's new Publisher plugin for WordPress, I wanted to investigate whether it (a) makes life easier and (b) has any real SEO value.... The First Step to Better Homepage Designby Mike FlemingIt's common knowledge that in general the homepage of any site is the most important page. Usability professionals have called it the "beachfront real estate" of any website. The big obstacle we run into with this though is that, of course, everyone wants a piece of it! Because this is the case, your homepage design just might be overrun with content competing for user's attention. If you can find it in yourself to admit it, this is probably limiting its ability to allow your customers to service themselves with it--which is costing you money. After all, the homepage is many... Incorporating Audience Feedback into Your Content Strategyby Jayson DeMersContent strategy is currently one of the biggest buzzwords of online marketing, but many companies are still learning how to get it right. One of the most common reasons that content strategies fail is because companies neglect audience feedback. Many companies only publish commercial, salesy content that screams "buy me" without offering much value. This is an unfortunate trend - one that not only wastes marketing efforts and budgets, but results in ineffective online content and poor branding....  Not Following Your SEO's Recommendations Is Like...by Stoney deGeyterSeveral months ago, I reached a point where I needed to move out of my rental home and start looking for a new place to live. I had specific needs and the rental house just wasn't doing it for me. So I embarked on the all-exhausting new-home search!For months my agent took me to house after house, from the suburbs to BFE. I felt like Goldilocks! Some houses were too small, some too far away, and others too expensive. But unlike Goldilocks...... Return to the Top of this Page
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