Tuesday, February 25, 2014

Whitepaper: Email Marketing Compass - Mobile Revenue Up 52% in Q4

  ClickZ Intel  
 

Email Marketing Compass: The Subscriber Domain Edition

Whitepaper: Email Marketing Compass: The Subscriber Domain Edition

In a new benchmark report, Yesmail Interactive analyzes more than 6.4 billion emails sent in the final quarter of the year, with a focus on mobile preference, consumer purchase behavior, and the hotly debated relationship between subscriber engagement and email domain.

Findings include:

  • Number of mobile orders went up by 58% from Q3
  • 19% of Gmail users have been active within the last year, the highest percent of all major ISPs
  • 1 in 2 consumers view email exclusively on a mobile device
  • Mobile revenue has increased by 52%, while desktop revenue has grown by just 18%
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