May 28, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk Google Adds Favoriting Feature to Mapsby Miriam EllisThis week in Local Search, Google has made a small change to the pin number process in the Local Business Center which will slightly alter the way SEOs need to manage assisting clients with the all-important verification process. And, just today, Google has added a new favoriting feature to Maps....
Mobile Apps Changing The Way We Do Businessby Manoj JasraSearch Engine Strategies is set to take the stage next month in Toronto (June 8-9). Mobile Apps, as usual, will be one of the hottest topics at this year's conference. Mitch Joel, President of Twist Image will be moderating the panel: "Follow the Carrot: Cool Mobile Apps" so I thought I'd get some of his insight on the topic of mobile.... How many search keywords can I target per page?by Mike MoranI'm sometimes asked this question, usually by someone savvy in search marketing. After all, it's expensive to create and optimize pages for search, so you'd want to amortize that investment over as many keywords as possible right? Actually, no. The number of organic search keywords I recommend you target per page is one.... Return to the Top of this Page
Return to the Top of this Page In response to... Two Bits Of Local Search NewsThe pin issue can be a real pain in the butt if you are handling the Google Maps submission for your client, as often the client will get the letter with the pin and do God knows what with it, or they will get the phone call and have no clue what is going on... It can be very frustrating, however a good way to supplement this is to create and submit a mass data file and submit that (you'll need at least 10 clients). This method helps you get around entering and verifying a pin (for now). Columbus SEO In response to... How many search keywords can I target per page?I understand limiting the keyword down, but what about multiple service areas? This is typically more problematic for real estate agents, who's services are geographically defined, but at the same time serve a large number of communities? How can you promote them as a vendor of services for all their communities without diluting your promotion of a single keyword? Foot In Mouth In response to... How many search keywords can I target per page?Agreed. I've always maintained that any page should target a single keyword - especially the more competitive terms. I think that many miss the point when I say a single keyword that I expect only that keyword to drive traffic. But by the nature of the web by optimising for a single keyword, the longtail will automatically come into play at some point. On the flip side due to some pretty neat LSI by the larger search engines "certified public accountant" and CPA could very easily be recognised as being the same thing. I've seen this to be true in local search where city names have been abbreviated (why is abbreviated such a long word ;). That said, I wouldn't stake my business on the hope that the search engines get the LSI 100% correct so may even create separate landing pages for them anyhow. Great content is focused content. Robert Return to the Top of this Page Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page SOCIAL MEDIA How Many Social Networks Do You Belong ToSEARCH ENGINE OPTIMIZATION How Do I Know If I Have Enough Content Is There Any Easy Way To Improve Page RankPAY PER CLICK My AdWords Experiment ResultsWHAT TYPE OF BUSINESS SHOULD I START Venturing In To A Restaurant Business Self Serve Yogurt Shop First-aid/CPR BusinessPREVIOUS WEEK Small Business Forum Update For May 20, 2009 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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