Thursday, May 28, 2009

Webcast: How We Can Get Search Performance in Display

Webcast: How We Can Get Search Performance in Display
Mobile Version | Web Version
Search Engine Strategies Webcasts
 
 

How We Can Get Search Performance in Display
Wednesday, June 17 @ 12pm EDT, 9am PDT
FREE Webcast | Register now!

This webinar will focus on concrete, actionable methods to get your direct response Display campaigns to deliver returns that were once the sole domain of Search advertising. Topics will range from targeting methods such as Retargeting, smarter ad technologies like Dynamic Ads, and ways to put CPM to rest once and for all. Data and case studies will shown to support the various techniques described.

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Jon Aizen Speaker: Jon Aizen
COO, Dapper.net

Jon Aizen, a Cornell Computer Science graduate has been engineering web applications since 1994. He has extensive experience with managing large-scale, high-profile web projects with an emphasis on the Semantic Web and how it applies to advertising and online marketing. His previous experience includes Alexa Internet and the Internet Archive. At Dapper, Jon serves as co-founder and COO, managing US operations and strategic partnerships for the company in San Francisco.

Paul Knegten Speaker: Paul Knegten
Head of Marketing, Dapper.net

Paul Knegten is the Head of Marketing and Sr. Director of Business Development at Dapper, specializing in developing and marketing technology startups. Paul has a BA from Northwestern University and an MBA from Northwestern's Kellogg School of Management.

Anna Maria Virzi Moderator: Anna Maria Virzi
Executive Editor, The ClickZ Network

Anna Maria Virzi joined The ClickZ Network as executive editor in August 2007. Previously, she was executive editor at Ziff Davis Media's Baseline magazine. She's also held editorial posts at Forbes.com, Internet World, and the Connecticut Post, and received awards from American Business Media, the American Society of Business Publication Editors, and New England Associated Press.

 

Sponsored by Dapper
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