Search Engine Guide - Showing All the Right People All the Wrong Things

May 07, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk Showing All the Right People All the Wrong Things by Jennifer Laycock What if you built a site and all the right people showed up, but none of them bought anything? What if you looked at your traffic reports and analytics and you saw traffic streaming in in droves for all the keywords that perfectly describe what you do? What if you had killer content and tens of thousands of links, but sales were flat? What if you knew you had the best prices or the most unique offerings in town and STILL no one was buying? 9 Proven Techniques to Double Your Sales "Hands down, "The Edge of Success" is the #1 resource every entrepreneur must have in their tool kit." - Thomas Ribar Learn how to "Master" every selling moment Easy ways to generate more leads Techniques for becoming a better sales person What customers really want from you How to capitalize on your existing customers (and still have them love you) Yes, I want to download this powerful book for FREE! Make Money Giving Things Away For Free by Stoney deGeyter The era of "there's no such thing as a free ride" is coming to an end. So many things are free now days I often wonder how anybody makes money anymore, especially competitors trying to sell what someone else gives away. But free works. This has been true long before the web was invented. Small Businesses Can No Longer Ignore Blogs by Mack Collier A recent study by eMarketer forecasted the next five years of blog readership, and creation. The findings weren't surprising, as eMarketer expects the number of people that read blogs, and those that blog themselves, to continue to grow dramatically. What this means for your business is that increasingly, your customers are going to be reading blogs, and writing them. Why You Can't Trust Keyword Research by Stoney deGeyter I'm a big fan of keyword research but I know that the data provided from any keyword research tool has its limitations. For the most part, these tools can only provide you information on what is being searched. What they can't do is tell you which searches were relevant, which results were quickly discarded in favor of a different or more refined search, or which searches actually provided the visitor with exactly what they were looking for. Options for 404 Error Tracking by Manoj Jasra There are many debates as to the best way to track 404 errors. The range of tools and functions range from just being able to count the 404 errors, all the way up to tracking your 404 errors, then helping you remedy the 404 errors. As always, there is never one fix that applies to all websites. The best fit for a 404 tracking tool depends on what type of site you have, how often errors occur, and whether you need a quick way to fix these 404 errors. Once you answer those questions, take a look at this list... Return to the Top of this Page Sage will be back next week. Return to the Top of this Page In response to... Why You Can't Trust Keyword Research I agree with you but also add that I am somewhat skeptical of the amount of searches quoted in a tool like Google's Keyword Tool. If the tool says that there are 1000 searches for a keyword in a month and my site is listed number 3 and see little if any traffic on those keywords I wonder if the numbers are skewed. I am tempted to run an AdWords ad to see how many impressions I get on search for that keyword to check. Thanks for the post I'm sure it will help! Andrew Brinkworth Andrian Marketing A Florida Marketing Company In response to... Make Money Giving Things Away For Free Good reminder. As much as people hate to hear the word "free", they sure secretly adore most things that are that way. (Because they can choose not to try them and it makes them feel special and because they can also give it try and it makes them feel smart and/or ahead of the crowd.) Ina Qapacity Promote your services and get your own website for free. Return to the Top of this Page Free SEO Tools Thinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today. Quality directories like Skaffe.com offer you strong search engine exposure. WoW Directory Powerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page A list of popular small business forum threads from the last week SOCIAL MEDIA Ignorant Twitter Bias And First Impressions Create Incentives For Facebook Signups Does Social Networking Make You Less Social SEARCH MARKETING How Much Does A SEO Task For A Website Cost PPC vs SEO Ditch Your Competition From Spying On You Does Link Building Help Yahoo Rankings As Well NEWSLETTERS & EMAIL Fewer And Fewer Opens These Days ECOMMERCE & HOSTING What Payment Processing Service Do You Use Are You Happy With Your Hosting Company SMALL BUSINESS ISSUES Help With Payment In Arrears PREVIOUS WEEK Small Business Forum Update For April 22, 2009 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page 9 Proven Techniques to Double Your Sales "Hands down, "The Edge of Success" is the #1 resource every entrepreneur must have in their tool kit." - Thomas Ribar Learn how to "Master" every selling moment Easy ways to generate more leads Techniques for becoming a better sales person What customers really want from you How to capitalize on your existing customers (and still have them love you) Yes, I want to download this powerful book for FREE! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2009 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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