Monday, January 11, 2010

SearchDay: Article Marketing 101

Today's Columns: » Article Marketing 101  » Stop Selling Search, Start Selling Performance Marketing  » Five Paid Search Resolutions for 2010 
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SearchDay January 11, 2010
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Today's Top Story:

SEW Expert - Ron Jones Ron
Jones


Article Marketing 101
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content.
» Full story » Print version



Search Engine Watch Experts Columns

SEW Expert - Marc Poirier Marc
Poirier


Stop Selling Search, Start Selling Performance Marketing
More SEW EXPERTS: OUTSOURCED SEW EXPERTS: OUTSOURCED
If you aren't already doing it, start thinking about how your agency will get involved with performance marketing. Right now. It's a matter of survival.
» Full story » Print version


SEW Expert - Jason Tabeling Jason
Tabeling


Five Paid Search Resolutions for 2010
More SEW EXPERTS: PROFITABLE PPC SEW EXPERTS: PROFITABLE PPC
Here are five things you should consider doing to improve your paid search campaigns this year, and why they're important.
» Full story » Print version



News from the Search Engine Watch Blog

Google/AOL Search Deal Ending, Big Interest In New Partnership
Posted by Frank Watson

The AOL/Google search partnership agreement is ending this year and according to AOL CEO Tim Armstrong the company will be looking for the best possible deal, though Google will get "firsts dibs", according to the Wall Street Journal...
» Continue reading

Bing Adds NBA Instant Answers to Mobile Search Site
Posted by Nathania Johnson  

Instant Answers is arguably one of Bing's best features. If you want to know the score of a game or status of a certain flight, simply type it in and get the answers directly in the search results...
» Continue reading

Google Adds Fast Flip to News Homepage
Posted by Nathania Johnson 

If you go to Google.com/news and scroll all the way to the bottom, you'll now see Fast Flip. This is a visual-based news platform that was launched into Labs last September. It's designed to enable users to read the news similar to how they would a print edition...
» Continue reading

Google Launches Adwords Optimization Center
Posted by Frank Watson  

Google has added to their education/assistance information with the launch of an optimization center for Adwords, an area offering tips and strategies for all levels of Adwords' users...
» Continue reading

CitySquares Acquires Online Retail Directory Yokel.com
Posted by Nathania Johnson  

Local search site CitySquares has made a very cool acquisition. They've purchased an online retail directory, Yokel.com...
» Continue reading

French Govt. Wants To Tax Online Ad Revenue Generated From Thier Country
Posted by Frank Watson  

The French government is working on a tax plan to charge online advertising revenue generated from actions within their country, Clickz reported Friday. Just how they would determine the numbers will be interesting to see...
» Continue reading

Kiss Your Phone Leads Goodbye
Posted by Tim Ash  

Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms...
» Continue reading

Searches for 'Apple Tablet' on the Rise
Posted by Nathania Johnson  

After years of speculation, Apple is finally expected to unveil its new tablet product at the end of the month. There is great anticipation over the new device, with rumors, predictions and punditry littering the blogosphere...
» Continue reading

Google, Bing Among Crunchie Winners
Posted by Frank Watson  

The Third Annual Crunchie Awards have been announced by Tech Crunch and Google and Bing are among the recipients. The awards are given to various areas of the technology field...
» Continue reading



Search Engine Watch Forum Discussions

Download google ads  Jan 10, 2010
My client wants to go thru all their google ads and keywords in order to delete some of them. Is there a way where can can download all the ads and keywords in some kind of format so they can look at them? Thanks
» Join the discussion


Surely this is spam?  Jan 7, 2010
I know lots of web designers do this but surely it is spam to have multiple domains where the only page text that changes is the town. This lot have covered almost the entire UK. http://www.google.co.uk/search?hl=en&q=%22superb+value+website+design+service%22&btnG=Search&meta=&aq=f&oq= Returns 160+ sites with domains: www.websitedesign.co.uk Why isn't google doing anything about this sort of thing?
» Join the discussion


What will Bing do in 2010  Jan 3, 2010
Increase market share against Google Hopefully fix their PPC ad labs - it really is hard to follow
» Join the discussion


What will Google do in 2010?  Jan 3, 2010
1. iPhone will prove disappointing 2. Local search and the 10 pac for maps etc. will have more problems 3. Real time search changes dramatically or dropped 4. Italy convicts execs. 5. AdMob deal goes through but has major problems
» Join the discussion





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