SearchDay: Stop Selling Search, Start Selling Performance Marketing

Today's Columns: » Stop Selling Search, Start Selling Performance Marketing  » Five Paid Search Resolutions for 2010  » A Few More Resolutions for Your Search Team  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay January 8, 2010

Top Jobs Website Content Manager Plan USA Warwick, United States Regional Marketing Leader Nationwide Insurance Raleigh, United States U.S. Account Director Econsultancy.com New York, United States Sr. Search Marketing Manager Match.com Dallas, United States Online Marketing Coordinator Cortina Learning International, Inc. Wilton, Today's Top Story: Marc Poirier Stop Selling Search, Start Selling Performance Marketing  SEW EXPERTS: OUTSOURCED If you aren't already doing it, start thinking about how your agency will get involved with performance marketing. Right now. It's a matter of survival. » Full story » Print version Search Engine Watch Experts Columns Jason Tabeling Five Paid Search Resolutions for 2010  SEW EXPERTS: PROFITABLE PPC Here are five things you should consider doing to improve your paid search campaigns this year, and why they're important. » Full story » Print version Herndon Hasty A Few More Resolutions for Your Search Team  SEW EXPERTS: BIG BIZ Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization. » Full story » Print version News from the Search Engine Watch Blog Google Adds "Near Me Now" to Mobile Homepage, Actually Provides Nearby Results Posted by Nathania Johnson   Jan 8, 2010 If you're rocking the iPhone or Android 2.0.1 or later (can you say, Nexus One?), then you're getting access to a new feature on the Google mobile homepage. It's called "Near Me Now" and you can access it via a link underneath the main search box (you know, where you type in the keywords)..... » Continue reading Carol Bartz's First Year Self-Evaluation: B-Minus Posted by Nathania Johnson   Jan 8, 2010 In an interview with Bloomberg, Carol Bartz graded her first year as Yahoo!'s CEO. She gave herself a B minus. That's probably a fair grade. Bartz did finally get the search deal with Microsoft done. But the deal hasn't been implemented yet and their search market share has fallen quite a bit...... » Continue reading Baidu Management Shakeup Includes COO Departure Posted by Nathania Johnson   Jan 8, 2010 Baidu's chief operating officer Dr. Peng Ye is resigning his post, effective immediately. The departure is related to personal reasons and no replacement has yet been named. "We thank Peng for his contributions to the company over the last two years and wish him all the best in his future endeavors," said Baidu chairman and CEO Robin Li. That's not the only change occurring in Baidu's executive ranks. Haoyu Shen has been promoted ...... » Continue reading Google Ups the Ante in Bid for On2; ReachLocal Files for IPO Posted by Nathania Johnson   Jan 7, 2010 During the holidays, a few search-related business dealings were going on. Google wants to buy video compression company On2. Their initial offering was 0.0001 shares of Google Class A common stock for every share of On2 stock. Shareholders were hesitant, so Google has returned to the bargaining table with an additional 15 cents in cash per share. As a result, shares of On2 were up 15 cents today. ...... » Continue reading Yahoo! Partners with Former NBC Exec's Venture for Original Content Posted by Nathania Johnson   Jan 8, 2010 Sites like Hulu and the increasing adoption of media players such as the Apple TV are showing consumer desire (and willingness) to experience original content in new ways. This has not been lost on former NBC and Universal co-chair Ben Silverman, who has formed a new studio called Electus. The studio is an effort to connect content creators with advertisers. Think product placement - taken to the next level....... » Continue reading What Color is Your Bra? TMI for a Cause on Facebook Goes Awry Posted by Nathania Johnson   Jan 7, 2010 If you've visited Facebook in the past two days, you may have noticed your friends posting a color as their status. Black. Pink. Purple. A meme is going around encouraging women to post the color of the bra they're wearing. Supposedly, it's designed to raise breast cancer awareness. ..... » Continue reading Google Adds Chat to Translator Toolkit Posted by Nathania Johnson   Jan 7, 2010 While machine-generated translation is a worthwhile goal, it's not always perfect. Google is attempting to make up for the gap by adding chat to its Translator Toolkit. The chat works like IM in Gmail. You can type messages to your contacts and groups directly.... » Continue reading Search Engine Watch Forum Discussions Surely this is spam?  Jan 7, 2010 I know lots of web designers do this but surely it is spam to have multiple domains where the only page text that changes is the town. This lot have covered almost the entire UK. http://www.google.co.uk/search?hl=en&q=%22superb+value+website+design+service%22&btnG=Search&meta=&aq=f&oq= Returns 160+ sites with domains: www.websitedesign.co.uk Why isn't google doing anything about this sort of thing? » Join the discussion What will Bing do in 2010  Jan 3, 2010 Increase market share against Google Hopefully fix their PPC ad labs - it really is hard to follow » Join the discussion What will Google do in 2010?  Jan 3, 2010 1. iPhone will prove disappointing 2. Local search and the 10 pac for maps etc. will have more problems 3. Real time search changes dramatically or dropped 4. Italy convicts execs. 5. AdMob deal goes through but has major problems » Join the discussion Tracking tools, the good the bad and the ugly?  Jan 3, 2010 Hay up peeps. Right I currently work as a freelancer web dev for a company, that well doens't hire freelancers. Anyhoo they contacted me with an, I have to say amazingly exciting, CMS job.:rolleyes: So they wanted to have Search Engine tracking, security and other CMS related stuff built in. So I ... » Join the discussion White Papers

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