Tuesday, January 12, 2010

SearchDay: Use the 80-20 Rule to do the Hard SEO Stuff Really Well

Today's Columns: » Use the 80-20 Rule to do the Hard SEO Stuff Really Well  » Article Marketing 101  » Stop Selling Search, Start Selling Performance Marketing 
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SearchDay January 12, 2010
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SES New York 2010, March 22-26

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Social Media Mastermind & Brand Evangelist
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Razorfish Philadelphia, United States

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Today's Top Story:

SEW Expert - Eric Enge Eric
Enge


Use the 80-20 Rule to do the Hard SEO Stuff Really Well
More SEW EXPERTS: ORGANIC SEO SEW EXPERTS: ORGANIC SEO
When building links and generating site content, take on the hard tasks that your competition probably won't want to deal with.
» Full story » Print version



Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Jones


Article Marketing 101
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content.
» Full story » Print version


SEW Expert - Marc Poirier Marc
Poirier


Stop Selling Search, Start Selling Performance Marketing
More SEW EXPERTS: OUTSOURCED SEW EXPERTS: OUTSOURCED
If you aren't already doing it, start thinking about how your agency will get involved with performance marketing. Right now. It's a matter of survival.
» Full story » Print version



News from the Search Engine Watch Blog

Covario Acquires SEO Solutions Firm, Netconcepts
Posted by Nathania Johnson  

Enterprise search software provider Covario has announced the acquisition of Netconcepts, a search engine optimization consultancy. The companies will merge and operate as Covario, Inc. and will be headquartered out of San Diego...
» Continue reading

Going to Search Engine Strategies for the first time?
Posted by Greg Jarboe  

Are you going to Search Engine Strategies (SES) for the first time? Whether you attend SES London 2010 or SES New York 2010, here are 10 tips for getting the most out of the event...
» Continue reading

Get your toughest questions about paid search answered for free
Posted by Greg Jarboe  

Do you have a really hard question about paid search marketing, but can't find the answer? Well, Marin Software along with Search Engine Watch and ClickZ has just launched "Ask the PPC Experts."...
» Continue reading

Google Friend Connect Now Available for Drupal and Joomla
Posted by Nathania Johnson  

If you've wanted to add some social functionality to your website but aren't a hardcore developer, then things just got a bit easier - if you're using Drupal or Joomla. The two content management systems can now incorporate Google Friend Connect to any site with the ease of a handy dandy plugin...
» Continue reading

Yahoo! to Shutdown Shopping API in Wake of New Partnership with PriceGrabber
Posted by Nathania Johnson  

Yahoo! has announced a new partnership with PriceGrabber that will change things up considerably over on Yahoo! Shopping. The partnership primarily involves having the product submit functionality on Yahoo! Shopping powered by PriceGrabber...
» Continue reading

Bing Adds NBA Instant Answers to Mobile Search Site
Posted by Nathania Johnson  

Instant Answers is arguably one of Bing's best features. If you want to know the score of a game or status of a certain flight, simply type it in and get the answers directly in the search results...
» Continue reading



Search Engine Watch Forum Discussions

Download google ads  Jan 10, 2010
My client wants to go thru all their google ads and keywords in order to delete some of them. Is there a way where can can download all the ads and keywords in some kind of format so they can look at them? Thanks
» Join the discussion


Surely this is spam?  Jan 7, 2010
I know lots of web designers do this but surely it is spam to have multiple domains where the only page text that changes is the town. This lot have covered almost the entire UK. http://www.google.co.uk/search?hl=en&q=%22superb+value+website+design+service%22&btnG=Search&meta=&aq=f&oq= Returns 160+ sites with domains: www.websitedesign.co.uk Why isn't google doing anything about this sort of thing?
» Join the discussion


What will Bing do in 2010  Jan 3, 2010
Increase market share against Google Hopefully fix their PPC ad labs - it really is hard to follow
» Join the discussion


What will Google do in 2010?  Jan 3, 2010
1. iPhone will prove disappointing 2. Local search and the 10 pac for maps etc. will have more problems 3. Real time search changes dramatically or dropped 4. Italy convicts execs. 5. AdMob deal goes through but has major problems
» Join the discussion





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