 May 28, 2010 - Navigation: Articles - Readers Respond - Video - Small Biz Talk More Ways to Stay Updated:  New SEO Practices for a Google Caffeine Worldby Dave CosperIt's not going to be easy to fool Google anymore. To rank well in the new Google algo, you need to think about how you can encourage other people to want link back to you within a meaningful context across a broad number of sources....
 Link Building with Content: 29 Queries for Content-Based Link Buildersby Garrett FrenchContent-based link building is all about RELATIONSHIPS. In particular, blogger and media relationships. Whether you're writing guest posts for publication on leading industry sites or conducting massive group interviews and surveys you need to know ALL the bloggers and other media creators in your industry....  A Brief Intro to Link Building for Small Business Ownersby Stone ReuningLinking is the mechanism that connects all the pages on the Internet. You've got links throughout your web site to let people navigate their way around your own site. You may have links going out to other web sites that you think will be useful for your visitors. And hopefully you have links coming into your web site from independent sources.  How to Optimize Your PPC Campaign to Profit From Every Click (For Beginners)by Stoney deGeyterProper set-up and management of your PPC campaigns is vitally important to ensure you have a profitable and high ROI PPC campaign. Without effective bid management and ongoing testing of ads and landing pages the campaign will soon be nothing more than an expensive traffic delivery method. How to Optimize Your PPC Campaign to Profit From Every Click (Advanced)by Stoney deGeyterEvery sale you make is worth more than the cost of the products or services charged in that one transaction. The question is, from now until death, how many customers come back for repeat orders, how often, how much do they spend, how how does that affect your PPC campaign? SEO With Google Webmaster Tools - Part 2: Site Configurationby Stoney deGeyterIn Part 1 of this series I introduced Google webmaster tools and walked you through adding websites. Now that you have your site(s) in the system, you'll need to configure your site so you get the most out of the data provided through the Webmaster Tools interface. SEO With Google Webmaster Tools - Part 3: Your Site on the Webby Stoney deGeyterGoogle Webmaster Tools allows you to view some basic stats and data for your site. It's not nearly as robust as Google Analytics--not even close--but it does provide some quick and easy data that you can use to assess your site and correct problem areas. SEO With Google Webmaster Tools - Part 4: Your Site on the Web (Continued)by Stoney deGeyterIn Part 3 of the Google Webmaster Tools series we started looking at the Your Site on the Web stats. We covered top search queries. In this post we'll finish working our way through this section of Webmaster Tools. SEO With Google Webmaster Tools - Part 5: Diagnosticsby Stoney deGeyterThis post covers the Diagnostics section of Webmaster Tools which lets you assess common issues and problems with your website. SEO With Google Webmaster Tools - Part 6: Labsby Stoney deGeyterThis final section of Google Webmaster tools provides some tools that Google calls "experimental". The tools in this section change frequently so those mentioned here are available at the time of this writing. More may be added or others removed in the future.  Search marketing gets specificby Mike MoranRemember when everyone wanted the #1 position for one-word searches? Time was that more than half of searches were only one word, but searchers have grown a lot more sophisticated since then. One-word searches rarely found what searchers were looking for, and comprise far less of the mix nowadays. It's just one way that search marketing is getting more specific.... Choosing the web address for a new websiteby Stone ReuningOur online marketing clients often ask us to help select domain names when setting up a new website. Indeed, there is an argument that the domain name may impact search engine rankings for the site. But we also think that this decision deserves a lot of attention to how it will impact the website's user experience, from the impression it creates when it's first noticed to how easily it's remembered. I'll share with you a few of the things we tell clients here.... Is your FAQ page a crutch for a bad Web site?by Mike MoranFrequently asked questions are a staple of the Internet--even predating the Web. And the idea makes sense. If people are continually asking the same questions, why not answer them once on your Web site so you won't have to answer them over and over again? That's the theory, anyway. But, in practice, getting the same question over and over again might point you to some other ideas besides updating your FAQ page....  Google AdWords Search Funnels: 3 essential reports you should scrutinizeby Garry PrzyklenkBack in March, Google launched a new AdWords reporting feature called AdWords Search Funnel. This long awaited reporting feature provides valuable insights into search user behavior with respect to conversions attributed to paid search campaigns, ad groups and keywords. If you use all of these reports, that's great, but I'm guessing you already have a tough time keeping up with the standard AdWords interface and changing quality scores. So instead of going through all the reports, I'm going to focus on three absolutely essential reports you should be scrutinizing: assisted conversions, top paths, and time lag reports.... A Case Study in Handling Customer Disputesby Mike MoranAnyone reading this site is always on the lookout for the next big idea in search, and you all know that social media is it. My wife Linda knows, too. So, when she recently underwent successful Lasik surgery, she thought it would be far nicer to create a Squidoo lens for her surgeon, promoting his business, than to send a bouquet of flowers. But no good deed goes unpunished, and I wanted to recount a customer service story that only search geeks like us could appreciate....  Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1by Scott BureshTracking the source of your leads is perhaps one of the single most important elements in your overall marketing campaign. It's the method by which you'll gauge budget, approach, revisions, and a host of other deciding factors. Google Places Now Allows Custom Links to be Displayed in Profilesby Dave CosperGoogle has begun to allow custom links to be added to a business's profile in Google Places. Up until now, only a single website link was permitted. Google's initial stance was this single link provided should be the best online representation of that company.... Return to the Top of this Page 
Return to the Top of this Page  Due to the number of articles in this issue, we're going to skip "Readers Respond" for this week.Return to the Top of this Page  Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! The Duct Tape Marketing Complete Small Business Marketing SystemA proven small business marketing roadmap consisting of 14 workbooks and 4 audio CDs! Return to the Top of this Page  Due to the number of articles in this issue, we're going to skip "Forum Conversations" for this week.Return to the Top of this Page
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