Monday, May 17, 2010

SearchDay: Is Social Conversation The Future Of Polls And Surveys ? [Study]

Today's Posts: » Is Social Conversation The Future Of Polls And Surveys ? [Study]  » Estimating Word-of-Mouth Activity from Search Query Data  » Online Video Analytics: YouTube Insight - Advanced Techniques  » The Future of Search: A One-Act Play in Three Acts  » Mobile Search: Time for a Hearing and Vision Checkup 
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SearchDay May 17, 2010
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Today from the Search Engine Watch Team of Experts

Is Social Conversation The Future Of Polls And Surveys ? [Study]
Posted by Liva Judic  May 17, 2010

Carnegie Mellon University researchers demonstrated how Tweets ("Twitter data" as they call them) replicate opinion estimation for two major U.S. indicators, with some correlations "as high as 80%", suggesting that readily available texts from social sites could complement and even replace organic polls in the future. ...
» Continue reading

SEW Expert - Paul Burani Paul
Burani


Estimating Word-of-Mouth Activity from Search Query Data
More ANALYTICS & ROI ANALYTICS & ROI
How to identify the relevant conversations by tapping into related search query activity by using Google's AdWords Keyword Tool.
» Full story » Print version


SEW Expert - Greg Habermann Greg
Habermann


Online Video Analytics: YouTube Insight - Advanced Techniques
More ANALYTICS & ROI ANALYTICS & ROI
Digging into YouTube data using Excel can yield some valuable information that isn't available elsewhere.
» Full story » Print version


SEW Expert - Laszlo Xalieri Laszlo
Xalieri


The Future of Search: A One-Act Play in Three Acts
More THE SEARCH INDUSTRY THE SEARCH INDUSTRY
To maintain a large commercial base of users to sell down the river to your marketers, you still need to figure out what people are looking for and give it to them quickly. That, or give them lollipops.
» Full story » Print version


SEW Expert - Michael Boland Michael
Boland


Mobile Search: Time for a Hearing and Vision Checkup
More LOCAL & MOBILE SEARCH LOCAL & MOBILE SEARCH
Mobile innovation is accelerating, including voice search, barcode scans, augmented reality, and other more intuitive search inputs. Will mobile software finally grow into the inherent capabilities of the hardware?
» Full story » Print version



Is Social Conversation The Future Of Polls And Surveys ? [Study]
Posted by Liva Judic   May 17, 2010

Carnegie Mellon University researchers demonstrated how Tweets ("Twitter data" as they call them) replicate opinion estimation for two major U.S. indicators, with some correlations "as high as 80%", suggesting that readily available texts from social sites could complement and even replace organic polls in the future. ...
» Continue reading

YouTube Boasts Over 2 Billion Daily Views, Unveils Future Plans
Posted by Liva Judic   May 17, 2010

As it celebrates its 5th birthday, YouTube announced on its blog that it is now serving over 2 billion views per day to over 200 countries. It also gave a hint at future developments currently in the pipeline. What's In The Works ...
» Continue reading

U.S. Q1 Online Ad Revenues Hit Record $5.9bn As Market Looks Up
Posted by Liva Judic   May 17, 2010

Online advertising revenues hit a record $5.9 billion in the U.S. in the first quarter, reflecting an uptick in the country's economy as well as the increasing role of online advertising in marketers' campaigns, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said in a report. ...
» Continue reading

UK Election 2010: Personal Democracy Forum (#pdfge2010) Action Replay
Posted by Greg Jarboe   May 17, 2010

Mark Hanson, Labour's new media strategist and former associate editor of LabourHome.org, wangled me an invitation to a formal review of how digital media innovations had changed UK Election 2010. The invitation-only event was hosted by the Personal Democracy Forum (PdF) on the evening of May 13 and held ...
» Continue reading

Curse You, New Logo!
Posted by Greg Jarboe   May 17, 2010

Back on May 5, Google unveiled a "spring clean" of its logo and a "metamorphosis" of the look and feel of its search engine results pages. These changes have caused more than one search engine marketer to shake a fist and cry out, "Curse you, new logo!" ...
» Continue reading

#ISSLON - Video Optimisation and YouTube Marketing
Posted by Greg Jarboe   May 17, 2010

On Thursday, May 13, I spoke at the International Search Summit in London. If you want to see what attendees thought of the event, conduct a Twitter search for #isslon and read through more than 15 pages of tweets. Here's my take ...
» Continue reading


What do you mean by the word "BING"  May 16, 2010
Hey guys i just wanted to know what do you mean by the word "BING"
» Join the discussion


Yahoo and Bing swapping algorithms?  May 16, 2010
Has anyone else noticed that Yahoo seems to be placing more importance on newer sites and domain name relevance just like what MSN/Live used to do? I have some sites that are in very competitive markets that are brand new that are doing very well on Yahoo right out of ...
» Join the discussion


Does CPM increase if PR increases?  May 16, 2010
If the PR of your blog is high, the cost of CPM also is high, is it true? Thanks
» Join the discussion


Weird Quality Score Problem  May 13, 2010
I own a software program that I'll call SOFTWARE. I built a micro-site that is a training and tutorial site for this software. We'll call it SOFTWARETUTORIALS or LEARNSOFTWARE. The entire site is dedicated solely to teaching people how to use said SOFTWARE. But when I run an ...
» Join the discussion


News From Around The Web

Google Wi-Fi Data Collection Angers European Officials  - PCWorld
Google offers plan to address Italian antitrust complaints  - AFP
Google to hone Android, Web pitch at Google I/O  - CNET News
Google Chrome Ads Running on New York Times, ESPN  - Google Watch
Google to offer encrypted search  - Xinhua
Google Tells Sites for 'Cougars' to Go Prowl Elsewhere  - The New York Times
Google Mobile now on Twitter and Facebook  - Google Mobile Blog
Upcoming webinar: Video Targeting  - Inside AdWords
Is Your Site Ranking Rank? Do A Site Review -- Part 2 (Sem 101)  - Bing Webmaster Blog
The Fire Eagle Flies. Tom Coates The Latest To Leave Yahoo's Nest  - TechCrunch
World's Largest Social Network: The Open Web  - The New York Times
Taylor Momsen Did Not Write This Headline  - The New York Times

HOW-TOs/COLUMNS

Quality Score Optimization 101  - ClickZ
How to Fix the Broken Link Graph  - SEO Book.com

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