Monday, May 10, 2010

SearchDay: 8 Things Website Owners Can Learn From Gordon Ramsay

Today's Posts: » 8 Things Website Owners Can Learn From Gordon Ramsay  » Managing Your Inventory Isn't Just for Overnight Stock Boys  » Is Retargeting Ready to go Mainstream?  » Google Analytics, Conversion Tracking & Single Segment Reporting Power 
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SearchDay May 10, 2010
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Today from the Search Engine Watch Team of Experts

SEW Expert - Bas van den Beld Bas
van den Beld


8 Things Website Owners Can Learn From Gordon Ramsay
More SEARCH ENGINE OPTMIZATION SEARCH ENGINE OPTMIZATION
Optimizing a website is just like running a restaurant. Here's what chef Gordon Ramsay can teach us about avoiding "SEO Nightmares."
» Full story » Print version


SEW Expert - John Greer John
Greer


Managing Your Inventory Isn't Just for Overnight Stock Boys
More SEARCH ENGINE OPTMIZATION SEARCH ENGINE OPTMIZATION
Make sure your customers (and search engines) can find what they're looking for, whether or not you're still selling certain items. This will keep customers happy and loyal (and keep your site ranking).
» Full story » Print version


SEW Expert - Duncan Parry Duncan
Parry


Is Retargeting Ready to go Mainstream?
More SEARCH ADVERTISING SEARCH ADVERTISING
We may look back on 2010 as the year retargeting (or "remarketing") became a mainstream tactic for three reasons: the recession, Google, and the growing maturity of digital. Part one of two.
» Full story » Print version


SEW Expert - Marty Weintraub Marty
Weintraub


Google Analytics, Conversion Tracking & Single Segment Reporting Power
More ANALYTICS & ROI ANALYTICS & ROI
There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination.
» Full story » Print version



While Facebook/Zynga Fight Over Virtual Games, Can Marketers Win?
Posted by Liva Judic   May 10, 2010

As consumers and audiences shift toward non-traditional channels in their quest for content, online gaming via social media platforms have become the prime battleground for advertisers and marketers alike, spurring widely reported animosity between Facebook and Zynga. According to a TechCrunch report citing ...
» Continue reading

Meltwater Launches Media Intelligent Search Tool To Identify Influencers
Posted by Liva Judic   May 10, 2010

Meltwater, the global search engine technology solutions, cloud computing and talent management software provider, said it launched Meltwater Press, a web-based search service allowing to identify industry influencers for better media outreach. Intelligent search Based on the company's proprietary natural language processing technology ...
» Continue reading

WordStream Set To Boost Growth With $6M Series B Funding From 2 Investors
Posted by Liva Judic   May 10, 2010

Keyword research software company Wordstream said it secured $6m (USD) worth of funding in series B preferred stock from new investor Egan-Managed Capital and existing investor Sigma + Partners. Wordstream, whose software are the only SEO tools carried on Google Analytics' newly ...
» Continue reading

UK Election 2010: Lessons Learned from Watching First Social Media Battle of Britain
Posted by Greg Jarboe   May 10, 2010

I started my coverage of UK Election 2010 by quoting part of Winston Churchill's famous speech, "We shall fight them on the beaches." Well, the original Battle of Britain ended up being fought in the air by "the few." So, as I try to figure out some of ...
» Continue reading

MSN China posts FY09 profit on operating sales of US$50-70m
Posted by Liva Judic   May 10, 2010

MSN China is believed to have recorded operating revenues of 50 to 70 mln usd in the full year 2009, TMCnet reported, citing CLSA Asia Pacific Markets. According to the investment bank, the Chinese portal and search services arm of Microsoft has ...
» Continue reading

OneRiot Out of Beta, Launches Trending Topic Engine
Posted by Jonathan Allen   May 10, 2010

Today, OneRiot celebrates its first birthday with a new look and launch of its new Trending Topics Engine. This leverages the company's patented PulseRank technology and real-time index of the social web. Tobias Peggs announced the launch and shared some of his insights ...
» Continue reading


Pages Blacklisted?  May 10, 2010
Can specific pages within a site get blacklisted or penalized? I have noticed a few pages within my site that no longer rank for their targeted keyword, where they once were 1st page. Other pages of site rank extremely well and even for more competitive terms. The ...
» Join the discussion


Google's new interface makes no sense to me...  May 9, 2010
Historically Google worked this way. Someone searched and we showed an ad based on that search. And then that person refined their search and we showed them the same - or a different - ad based on that refined search. As advertisers we were able to target ...
» Join the discussion


Is Google Buzz Really Effective  May 9, 2010
Hi Guys, I have been using social networking sites effectively and twitter & Facebook being most effective for me.I recently have seen Google Buzz which is a social networking tool from Google that all gmail users can use. So I wanted to know your ideas and opinion about it.
» Join the discussion


How to Check Backlinks in yahoo ?  May 9, 2010
Hi friends i am bit confused how to check backlinks in yahoo there are so many commands so i am very confused i want to know my actual backlinks so will you please tell me whats the procedure thanks
» Join the discussion


News From Around The Web

WPP wants close probe of Google's Admob buy  - Reuters
Google Android Outsells Apple iPhone In The U.S.  - Business Insider
Google Offers Lip Service Response to Privacy Commissioners  - ReadWriteWeb
Google stocks undervalued: Barron's  - Reuters
How to access the old Google Search. No hacks or scripts required.  - The Next Web
Weird Google Image Menu Hover for Some  - Search Engine Roundtable
Google Webmaster Tools Accounts Access Unverified Over Weekend  - Search Engine Roundtable
Google Maps Reviews Go Missing Again  - Search Engine Roundtable
Office 2010: Microsoft makes a free version of its cash cow  - Seattle Times
New Bing Maps Application: Global Action Atlas  - Bing Maps Blog
Taobao And Yahoo Japan Partner On Ecommerce  - WebProNews
Twitter Resets Follower Count To Zero After 'Forced Follow' Bug Discovered  - Huffington Post
Citysearch Plans Reputation Management Product  - ClickZ
Facebook Taps Former FTC Chair to Make Its Privacy Case  - ClickZ

HOW-TOs/COLUMNS

Enhancements to Google's Ad Offerings: Targeting  - ClickZ
SEO is a Zero Sum Game  - SEO Book.com
Top Search Queries - Totally Changing the SEO Game  - Search Engine Guide
What Are You Doing Keyword Research for?  - Daily SEO Tip
Landing pages: ten top tips  - Econsultancy
How To Write For an Online Audience  - Search Marketing Standard

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