Tuesday, May 25, 2010

SearchDay: How Much is a Google Top Spot Worth?

Today's Posts: » How Much is a Google Top Spot Worth?  » Saying Goodbye to Search Engines  » Paid Search Management: Campaign Organization, Part 2  » Beginner's Guide to Multi-Source Attribution Modeling 
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SearchDay May 25, 2010
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Today from the Search Engine Watch Team of Experts

How Much is a Google Top Spot Worth?
Posted by Jonathan Allen  May 25, 2010

Chitika, search-based online advertising network, reckons that top rankings on Google is worth double the traffic of ranking in the number 2 spot, in a report announced on their blog today. It's an important metric for search marketers everywhere, as it's the single ...
» Continue reading

SEW Expert - Mike Grehan Mike
Grehan


Saying Goodbye to Search Engines
More THE SEARCH INDUSTRY THE SEARCH INDUSTRY
Is now the time for search engines to radically reinvent themselves? Consider these factors.
» Full story » Print version


SEW Expert - Jeremy Hull Jeremy
Hull


Paid Search Management: Campaign Organization, Part 2
More SEARCH ADVERTISING SEARCH ADVERTISING
Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and geo-targeting.
» Full story » Print version


SEW Expert - Garry Przyklenk Garry
Przyklenk


Beginner's Guide to Multi-Source Attribution Modeling
More ANALYTICS & ROI ANALYTICS & ROI
How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture.
» Full story » Print version



Twitter Closes API Doors To Third-Party Ads
Posted by Liva Judic   May 25, 2010

A month after releasing its promoted Tweets service, Twitter announced through its official blog that it is now blocking third-party advertisers from using its API. The post is quite long and the real news is buried in the middle of it, in one ...
» Continue reading

Yahoo Targets Emerging Markets With Nokia And Koprol Deals
Posted by Liva Judic   May 25, 2010

Don't get fooled by the recent reports about Yahoo and Nokia joining hands on maps, mail and chat services. Yes, they are both ageing twentieth-century web and mobile brands and yes this deal seems to be intended to bridge the gap with rivals Google and Apple. However, if you read ...
» Continue reading

How is Google AdSense Revenue Share Calculated?
Posted by Jonathan Allen   May 25, 2010

The network of official Google blogs has to be commended for the transparency in recent posts. Their admission and apology for data collecting via StreetView and their candidness over the closure of the Nexus One webstore are truly great examples of business blogging. Today, the Inside Adwords blog finally discloses ...
» Continue reading

Facebook's Zuckerberg Responds To Mounting Pressure Over Privacy Issues
Posted by Liva Judic   May 25, 2010

The privacy issue ghost haunting online companies is once more back to the forefront of the news today as Facebook CEO Mark Zuckerberg acknowledged in an op-ed in the Washington Post, that his company "just missed the mark" on its privacy settings and pledged to implement changes "as soon as ...
» Continue reading

11 Hottest Search Marketing Expert Strategies Recap, This Week (May 17th)
Posted by Jonathan Allen   May 25, 2010

It's a Saturday and it's probably a sunny spring day outside. Unless you are in Australia... oh no, wait, scratch that... no change there :) Either way, Saturdays mean we have another offbeat contribution from someone outside of 'the industry' to share their thoughts on our industry. And.. if you find yourself ...
» Continue reading


Google TV next media generation ??  May 25, 2010
I had a look over this news that Google is gonna launch Google Tv , we can look both TV and Web Content so media definition is gonna change after Google TV enters the world.......am i right ?
» Join the discussion


Can broken image links lower Google ranking  May 25, 2010
Hello, We have a site with product images linked from a different URL, last week for a bout 2 days we had a problem with the second URL and therefore the links to the image were broken. It seems shortly after the Google ranking had been lowered quiet a bit. Could it be ...
» Join the discussion


email news letter  May 23, 2010
Hi, I have been thinking to generate email news letter from one of my sites (is a bookmarking site). My idea is put together ideas of how bookmaking sites can help promote the content the blogs/sites. But I never have done something like that. I would like to know if any ...
» Join the discussion


More backlinks from same website... Does this hurt in Google?  May 22, 2010
My website is getting back links(from almost 100,000 pages) from a very high authority website. Will Google be hurting my website in anyway or the pages which are getting links.
» Join the discussion


News From Around The Web

Google Hit With Another Class Action Suit Over Stored Wi-Fi Data  - Business Insider
The Tragic Cost of Google Pac-Man - 4.82 million hours  - RescueTime Blog
Google offered Viacom $592 million for content  - CNET News
Google: The Next 6 Months of Android Will "Blow Your Mind"  - Gizmodo
Something Is Up (Or Down) With Google's Search Algorithm  - Search Engine Roundtable
Via Says $100 Android Tablets Will Challenge the IPad This Year  - Bloomberg
Google's U.S. economic impact  - Official Google Blog
Improvements to view-through conversion reporting for display campaigns  - Inside AdWords
Greater choice and transparency for Google Analytics  - Google Analytics Blog
Making your video news more discoverable: best practices for news publishers  - Google News Blog
Evolving from beta to stable with a faster version of Chrome  - Official Google Blog
Getting public opinion on the cloud  - Google Enterprise Blog
Spring Cleaning: Comments, offline, and older browser support  - Official Google Reader Blog
Top geography students prepare to compete for championship  - Google LatLong
Largest supplier of energy monitors now compatible with Google PowerMeter  - Official Google.org Blog
Microsoft: In-game ads work really, really well  - Seattle Post Intelligencer
Yahoo buys mobile social network provider Koprol  - CNET News
Yahoo's Asian assets may generate debate  - MarketWatch
Kick Off the 2010 World Cup With Yahoo! Mobile  - Y! Mobile Blog
UK Times' Paid Sites Will Turn Search Engines Away From Stories  - paidContent
Facebook to Introduce Simplified Privacy Settings Tomorrow  - ClickZ
Social Networks and Online News Drive U.K. Internet Growth  - ClickZ
Red Hot Topics at SES Toronto 2010  - Traffick

HOW-TOs/COLUMNS

Search Storytelling  - ClickZ
10 Ways to Show Value from Your SEO Efforts  - Search Engine Journal
Facebook easing up privacy issues: just a diversion  - State of Search

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