Tuesday, May 11, 2010

SearchDay: Crawl, Index, Rank, Repeat: A Tactical SEO Framework

Today's Posts: » Crawl, Index, Rank, Repeat: A Tactical SEO Framework  » Labour's View: The Word-of-Mouth Election  » 8 Things Website Owners Can Learn From Gordon Ramsay  » Managing Your Inventory Isn't Just for Overnight Stock Boys 
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SearchDay May 11, 2010
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Today from the Search Engine Watch Team of Experts

SEW Expert - Adam Audette Adam
Audette


Crawl, Index, Rank, Repeat: A Tactical SEO Framework
More SEARCH ENGINE OPTMIZATION SEARCH ENGINE OPTMIZATION
A framework for SEO strategy that captures the three primary elements of search engine optimization. First up: SEO and search engine crawling analysis. Part one of a three-part series.
» Full story » Print version


SEW Expert - Mark Hanson Mark
Hanson


Labour's View: The Word-of-Mouth Election
More SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
Labour chose to use the Web to motivate and mobilise its supporters and activists. Everything Labour did in terms of new media campaign (social media, e-mail, etc.) was about creating real-world actions.
» Full story » Print version


SEW Expert - Bas van den Beld Bas
van den Beld


8 Things Website Owners Can Learn From Gordon Ramsay
More SEARCH ENGINE OPTMIZATION SEARCH ENGINE OPTMIZATION
Optimizing a website is just like running a restaurant. Here's what chef Gordon Ramsay can teach us about avoiding "SEO Nightmares."
» Full story » Print version


SEW Expert - John Greer John
Greer


Managing Your Inventory Isn't Just for Overnight Stock Boys
More SEARCH ENGINE OPTMIZATION SEARCH ENGINE OPTMIZATION
Make sure your customers (and search engines) can find what they're looking for, whether or not you're still selling certain items. This will keep customers happy and loyal (and keep your site ranking).
» Full story » Print version



LinkedIn Integrates Video Posting Via SlideShare
Posted by Liva Judic   May 11, 2010

LinkedIn said on its blog it is taking its integration of SlideShare technology one step further by adding videos through the social presentation platform. Expanding offer "Our long-term vision is to embrace any format that professionals share content in," the professional socail ...
» Continue reading

Skype Eyes Third-Party Ads: A New Playground For Marketers ?
Posted by Liva Judic   May 11, 2010

Skype, the chat, voice and video calling platform is looking into meshing third-party ads to its services, the Daily Telegraph reported. Keeping the business model has a cost Citing the free online communications platform's CEO Josh Silverman, the newspaper said the move is ...
» Continue reading

Google Boosts Social Strategy With "Head of Social" Hire; Acquisitions To Be Expected
Posted by Liva Judic   May 11, 2010

Google is looking to reshape and boost its social media strategy through the hire of a "Head of social", GigaOm reported, citing a recruiting letter the website obtained. In order to do so, Google has already mandated an executive recruitment firm and ...
» Continue reading

Google Grabs 71% of U.S. April Searches, Up 2% From March; Bing, Yahoo & Ask Lose Ground
Posted by Liva Judic   May 11, 2010

Google's search supremacy is once more reaffirmed as Experian Hitwise's April figures show a 2% rise to 71% grab of the U.S. search market, while competitors Yahoo, Bing and Ask kept on losing ground from a month ago. According to Hitwise, Ask.com recorded ...
» Continue reading

SES Toronto 2010: So Many Speakers, So Little Time
Posted by Greg Jarboe   May 11, 2010

It's hard to believe, but SES Toronto 2010 gets underway in a month. And looking over the conference agenda, I'm having a tough time figuring out which sessions to attend. Image by SESConferenceSeries via Flickr Now in its seventh year, SES Toronto is ...
» Continue reading

While Facebook/Zynga Fight Over Virtual Games, Can Marketers Win?
Posted by Liva Judic   May 11, 2010

As consumers and audiences shift toward non-traditional channels in their quest for content, online gaming via social media platforms have become the prime battleground for advertisers and marketers alike, spurring widely reported animosity between Facebook and Zynga. According to a TechCrunch report citing ...
» Continue reading


Yahoo linkdomain  May 11, 2010
Anybody use seoquake plug in? I have monitor my own site for a long time through seoquake , and the yahoo linkdomain maintain 1,446 for a long time...even I keep updating my website, do the seo work. still nothing change. BTW, any good tips to improve yahoo linkdomain?
» Join the discussion


Pages Blacklisted?  May 10, 2010
Can specific pages within a site get blacklisted or penalized? I have noticed a few pages within my site that no longer rank for their targeted keyword, where they once were 1st page. Other pages of site rank extremely well and even for more competitive terms. The ...
» Join the discussion


Google's new interface makes no sense to me...  May 9, 2010
Historically Google worked this way. Someone searched and we showed an ad based on that search. And then that person refined their search and we showed them the same - or a different - ad based on that refined search. As advertisers we were able to target ...
» Join the discussion


Is Google Buzz Really Effective  May 9, 2010
Hi Guys, I have been using social networking sites effectively and twitter & Facebook being most effective for me.I recently have seen Google Buzz which is a social networking tool from Google that all gmail users can use. So I wanted to know your ideas and opinion about it.
» Join the discussion


News From Around The Web

Google Seeks to Hire "Head of Social"  - GigaOM
I Interviewed To Be Google's "Head Of Social" And It Was Terrible  - Business Insider
Why is Google still taking notice of DMOZ?  - YouTube
'Error' blamed for racist term in Google tourism ad  - Sydney Morning Herald
Google exec: Microsoft too far behind in cloud apps  - Computerworld
Google Book Accord Violates Treaties, Opponent Says  - BusinessWeek
Giving a voice to more languages on Google Translate  - Google Translate Blog
New keyword targeting feature for advertisers in the UK and Canada  - Inside AdWords
Google VP Julio Pekarovic Departs To Become CFO At Quantcast  - TechCrunch
Updated Bing App For Windows Phone  - Bing Search Blog
Yahoo's 'Net Proceeds' From Sale Of Zimbra: $100 Million  - paidContent
Not One Size Fits All  - Yahoo Search Marketing Blog
Yahoo's Director Of Geo Engineering Locates The Exit  - TechCrunch
Jonathan Trevor, Builder Of Yahoo Pipes And YQL, Leaves For Polyvore  - TechCrunch
More people think about deleting Facebook accounts?  - CNET News

HOW-TOs/COLUMNS

SES Toronto 2010 advanced blog coverage!  - Search Engine Strategies
Google's Reasonable Surfer: How the Value of a Link May Differ Based upon Link and Document Features and User Data  - SEO By The Sea
A Look at How Google's New Search Layout Affects Video Results  - ReelSEO

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