SearchDay: Google Analytics, Conversion Tracking & Single Segment Reporting Power

Today's Posts: » Google Analytics, Conversion Tracking & Single Segment Reporting Power  » Build Links with a Killer Sales Promotion   » Labour's View: Motivate and Mobilise -- the New Media Strategy  » Search Doesn't Only Happen on Search Engines  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay May 6, 2010

Top Jobs Media Buyer/Planner & Media Buyer Media Strategies & Research Fairfax, United States Editor (Chief Editor) Confidential (Leading B2B Publication) New York, United States Senior Marketing Manager Los Angeles, United States Shopper Marketing Program Manager HP Boston, United States Interactive/Web Mktg Mgr III HP Houston, United States Today from the Search Engine Watch Team of Experts Marty Weintraub Google Analytics, Conversion Tracking & Single Segment Reporting Power  ANALYTICS & ROI There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. » Full story » Print version Justilien Gaspard Build Links with a Killer Sales Promotion  PROMOTION & LINK BUILDING Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure. » Full story » Print version Mark Hanson Labour's View: Motivate and Mobilise -- the New Media Strategy  SOCIAL MEDIA MARKETING The Labour Party harnesses the efforts of its candidates alongside its online activists with the help of Twitter and Facebook. » Full story » Print version Gareth Owen Search Doesn't Only Happen on Search Engines  ANALYTICS & ROI Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics. » Full story » Print version Facebook Brand Pages Testing Status Updates? Posted by Jonathan Allen   May 6, 2010 I just noticed that the SEW Facebook page now includes a status update next to the brand name. I find this a bit weird, should a brand a have thoughts and feelings? Should a brand have things 'on it's mind'? So to ... » Continue reading Dwell Time As Ad Campaign KPI: Yes, But... Posted by Liva Judic   May 6, 2010 According to a study by Microsoft, comScore, and Eyeblaster, dwell time, i.e. the time spent on a site or ad, is a key performance indicator for ad campaigns. But not just any ad campaign, and that's the trick. Read on. Rich Media Dwell time does ... » Continue reading 38 Apps in the Google Analytics App Gallery Posted by Liva Judic   May 6, 2010 Google Analytics announced the launch of its Analytics Apps Gallery, offering 38 tools for marketers and SEMs to better gauge their campaign and site performances. Feast of Data for Marketers & Agencies As one might expect, the Analytics Apps Gallery is bursting with measurement ... » Continue reading Google Generates Highest Volume of Referral Traffic to Online Video Content Posted by Greg Jarboe   May 6, 2010 A new research report by Brightcove and TubeMogul on Online Video & The Media Industry has found that Google generates the highest volume of referral traffic to online video content, followed by Yahoo!, Bing and Facebook. Image by SESConferenceSeries via FlickrThe research report ... » Continue reading Google 'Spring Clean' Search Results Pages Posted by Greg Jarboe   May 6, 2010 In case you haven't noticed yet, the look and feel of Google search results have changed. A post in the Official Google Blog by Marissa Mayer, VP Search Products & User Experience, says, "While we are constantly rolling out small changes and updates, today's changes showcase the latest evolutions ... » Continue reading Posted by   » Continue reading Sysomos Uses Virtual Dollar Values to Calculate Social Media ROI Posted by Liva Judic   May 6, 2010 Sysomos, the business intelligence platform for social media, launched the beta version of its Audience service with the double ROI promise of both identifying the best prospects by prioritizing leads with a "virtual currency figure or dollar value" and by determining who on the web has the most influence on ... » Continue reading How Do I avoid The Google Penalty if I have an Article Directory?  May 6, 2010 If I have an article directory and someone submits their article to ezinearticles or some article site, and then they submit it to mine would I get a google penalty? I am sure this happens a lot considering all the article directories out there... » Join the discussion Redirect - how to do best?  May 5, 2010 Hi Everybody my customer had a website using a content management system that produced links like: http://domain.com/index.php?pageid=49&mf=40 Now we re-design the whole site and use links like: http://domain.com/tours.html The website exists since about 10 years and those links are indexed and linked. We do not want to loose that traffic and therefore we have to ... » Join the discussion Anyone using Yahoo!Mail with Thunderbird?  May 5, 2010 Hi, I have been trying to setup my Yahoo email account with Thunderbird to download my emails but I wasn't able to successfully setup the system. All the information about this on the web is somehow outdated or I am doing something wrong. I installed webmail and yahoomail extensions for thunderbird and ... » Join the discussion Managing Facebook accounts  May 5, 2010 This is a problem with ALL social media accounts, however my specific issue and request for help is regarding Facebook. Virtually all social media accounts on FB, Twitter, Google and so on are based upon an individual user. You must have a unique profile/name, verified email and all in order ... » Join the discussion News From Around The Web Google share of searches at 71 percent for April 2010  - Hitwise FCC Reclaims Powers Over Internet Access Companies  - BusinessWeek FTC decision in Google's AdMob deal imminent  - San Francisco Chronicle (blog) Google Takes Another Step Into TV Ads with Startup Investment  - ClickZ UC-Davis Shuns Gmail Over Google Buzz Privacy Gaffe  - Google Watch Google sues indie label over copyright claims  - Reuters How a browser extension leaks Google history to Amazon  - CNET Google Calendar down for 'majority of users'  - CNET Conan O'Brien Goes to Google  - WebProNews Translate the real world with Google Goggles  - Official Google Mobile Blog Google's new look for mobile  - Official Google Mobile Blog Google & Small Business Administration partner to share tips with businesses  - Google Public Policy Blog Call for webspam reports in Thai, Indonesian, Romanian, Czech and Farsi  - Google Webmaster Central Blog Site maintenance on Saturday, May 8  - Inside AdSense Five continents and counting - new cities in Building Maker  - Google LatLong Happy half-birthday Dashboard! Six months in and 100,000 users a day  - Official Google Blog Yahoo Blowing Another $80 Million On New Ad Campaign  - Business Insider Yahoo seeks to shape web content for the Arab world  - The National Yahoo: We've Got a Left-Hand Navigation Bar Too  - WebProNews HOW-TOs/COLUMNS Is Google Becoming the New Ma Bell?  - ClickZ 6 Tools & Tips to Help You Improve Your Blog Posts  - Graywolf's SEO Blog White Papers

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