 December 10, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk  How a Google Penalty Can Make Your Site Strongerby Ross DunnOver the past 12 years consulting on web marketing I have answered countless questions but one question I receive often stands out from all; how to remove a Google penalty....
 Yahoo Continues to Disappointby Manoj Jasra2 years ago I wrote a post titled: "Yahoo, Where is the Love?" which questioned whether or not Yahoo had issues with ranking Blogspot blogs strongly in its index. In 2007 we noticed that for the majority of our top ranking keywords in Google were well outside of the top 30 in Yahoo...  6 Common Google Maps Problems & the Solutionsby Jeff HowardGoogle is paving the way for small business owners to take a proactive approach toward online marketing. For lots of folks seeking better local exposure claiming their business at the Google Local Business Center is their first step into the realm of search marketing. But, it's not always smooth sailing. The maps system has bugs, limitations, and can sometimes misrepresent a business causing a steady decline in leads. Here are 6 common mishaps straight from the Google Maps help forum....  How Small Business Owners Can Build a Blog Without Blowing the Businessby Stoney deGeyterMany small business owners are out there thinking "Blogging? That's just one more thing to add to my already over-booked work schedule. No thanks." I feel you. But blogging is an important aspect of growing your business. The key to good blogging is understanding how to work it in, prioritize it properly, and not to feel obligated to anybody but your family and customers. 8 Local Search Case Studiesby Jeff HowardThese eight case studies with stats to back them up help reaffirm confidence that local search is a viable option for many types of businesses. Learn how a Horse Stable, Jeweler, Nursery School, Local Bank, Car Wash, Orthodontics, Tanning Salon, and Insurance Company have all used local search to drive leads and grow their business.... Return to the Top of this Page 
Return to the Top of this Page  In response to... How Small Business Owners Can Build a Blog Without Blowing the BusinessStoney Jan Riley In response to... Web Copywriting Voodoo: The 8-Step Secret Copywriters Might Not Want You to KnowHi Karri- I was a little disappointed with the article. This "Secret 8 Step Process" isn't secret at all. I learned it in 6th grade (as did most students) while completing my first research paper. Through the years, I think professors and teachers have called it, "The Writing Process." And, it should be used each and every time - not just for those times when you have a blank page. It's something like: 1. Brainstorm I feel awful for the students of today. If the writing process is now a "secret", then it doesn't bode well for the next generation of writers - no matter the area they pursue. Jerry Macnamara In response to... Web Copywriting Voodoo: The 8-Step Secret Copywriters Might Not Want You to KnowHi Jerry. Appreciate your comment. I was being a little bit tongue-in-cheek with the title of the article. That said, it's been my experience--both before my copywriting days and now as a copywriter--that many people are intimidated by the writing process. Why this is may be for another forum entirely, but I suspect it's something to do with the fact that most children are not asked to use their writing muscle all that often ... at least not with any degree of regularity. And young adults spend more time texting than actually writing anything that contains a complete thought ... I digress. My purpose in writing this article was to demonstrate that we ALL have the ability to write; we just need--as one commenter referenced--a place to start. A simple methodology that feels fun and relaxed. The structure, the polish, the subtleties can come later if need be. Next time I'll be more obvious in my sarcasm ;) Karri Flatla In response to... So You Know Your Stuff... But You Still Don't Know Jack!I really appreciate these insights because they address an unknown in our business with our site. As a small company, the business of maintaining our web site falls almost exclusively on me. Part of me likes that and part of me worries about it. . . a lot. I know our products and most of our market but from an 'insider's' perspective. I wonder about search terms and keywords that our perspective clients might be using that aren't even on our site or in our content. While our analytics show that our site is doing quite well, I may never know how much better it could be doing, or which market segments we are missing. All of our SEO has been done using my knowledge without the benefit of an outside evaluation and this article sure convinces me of the need for that. Now for the budgets . . . Maybe if the site wasn't doing so well the budget might accommodate the need. I guess that's how it works. Thanks for some great insights obviously gleaned from real-world experience. I'll work on the budget! scott adie Return to the Top of this Page  Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page  FORUM NEWS AND ANNOUNCEMENTS New Local Marketing Forum CategoryLOCAL MARKETING Does Marketing On Craigslist WorkAFFILIATE MARKETING Prepare For The New FTC GuidelinesSEARCH ENGINE OPTIMIZATION Importance of Internal vs External Links Google Analytics Traffic Has DecreasedSOCIAL MEDIA Does Social Media Scare You Does Article Marketing Really Work Are Surveys A Good Way To Explore Viral Marketing PossibilitiesPAY PER CLICK Should I Use A Blog Post For A Landing PageFREE LINKS Web Marketing EBooksPREVIOUS WEEK Small Business Forum Update For December 2, 2009 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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