Search Engine Guide - Landmark Google Local Categories List

December 16, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk Landmark Local Categories List by Miriam Ellis Talk about Happy Holidays and the spirit of giving! Mike Blumenthal has just published the very first Complete Google LBC Category List we've ever seen. This is the gift Local SEOs and local-focused business owners have been waiting for and it vastly simplifies the process of picking the right categories for a given business - something you can't afford to make a mistake about!... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Cultural Customization: Localization and Keywords for International Markets by Christian Arno English may still be the dominant language in terms of content on the Web, but the majority of the world's Internet users' first language isn't English. And this disparity creates a rather lucrative opportunity for those seeking to enter new markets: the competition for key search terms is much less on the non-English language Internet, therefore it's possible to achieve high search engine rankings far easier than in English.... Is your site ready for search marketing? by Mike Moran I realize that to some, this is a dumb question. I mean, if you have a Web site, why would you NOT optimize it for search? Organic search is the cheapest way to bring people to your site and paid search is the easiest, so it's a no-brainer for you to recommend that every blessed Web site on the Internet dive right into search marketing, right? Wrong.... Getting the Itch to Start from Scratch by Stoney deGeyter Over the past few months I've been working on a personal hobby site. It's been a lot of work but I've learned some valuable insights. Four (ok twelve) Reasons to Build a Social Media Strategy for 2010 by Jennifer Laycock 2009 is coming to a close and most companies are already deep in planning with their 2010 marketing budgets. With that in mind, here are four key reasons why your company needs to consider planning and launching a social media campaign next year... Will 2010 be the Year for Engagement by Eric Brown It seems a lot of small and midsized businesses are starting to introduce social media into their marketing arsenal. Perhaps it is because of budget restrictions or they just want some of the profound buzz surrounding the social media craze.But what happens once the Facebook fan page is up, but has few fans, Twitter account is live, but only a handful of followers and a blog with no comments and little interaction? Now what?... Are search metrics optional? by Mike Moran Trust me. I know the right way to do organic search marketing. I know that you start with metrics. I know that you must measure the traffic that comes to the site and see how many people convert. I've even written a couple of books that have a strong metrics focus to Internet marketing, organic search marketing in particular. But when I talk to small businesses, I am more and more wondering if search metrics are optional, at least at first.... (Video) How to Get Links From .edu Domains Using the Skew Method by Charles Lumpkin In this video, Charles Lumpkin shares an easy and practical way to get links from valuable .edu domains.... Return to the Top of this Page Let Social Media Pick Your Pizza by Sage Lewis I always believed that Pizzeria Uno was the best pizza. But I wasn't positive until I got confirmation from the people in my social media class. They all confirmed to me that it was indeed the best pizza. Social proof is incredibly powerful. It compels people to try new products and it also validates what existing customers already believed. Get testimonials!... My View From SES Chicago by Sage Lewis I have this theory that at every Search Engine Strategies conference there is a particular theme. I often times have a feeling for what I think the theme will be early in the week. I didn't really know what it was for much of the week. I think I finally figured it out. Watch to see what I think.... Return to the Top of this Page In response to... How do I get links to my Web site? Having been at this for several years now for both my own business as well as those of my clients I can say that content is indeed king. Right now I have a client in the radiant in floor heating business that is just getting started online. He's extremely knowledgeable about his industry but is not a writer and doesn't feel he can come up with articles about the benefits of in-floor radiant heat. Does anyone here have experience with coaxing clients to come up with content for articles? Cheers! Burlington, Ontario, Canada. In Floor Heating In Floor Heating systems designed and installed by expert infloor heat contractor in Ontario. In response to... How Small Business Owners Can Build a Blog Without Blowing the Business So question...does the blog have to be about your site? For instance I'm in the Christmas light installation business so All my blogs all year long should be about that? Or can it be about Christmas? Or just holidays in general? Just having the blogs on my page will help me with me SEO? I look forward to your response! Thanks, Matt Martoccio The Christmas Guys Christmas Lighting Installers In response to... Deliver the Goods to Sway "Social Researchers" I know this is a 2 year old post but it's SO on point. It's holiday time and of course we're working on how best to get word out about our products and help people find us. It's nice to see our move to add customer reviews to our site validated. I've read other articles that come to that same conclusion but I'm commenting on this one because I thought it was really well written and engaging. Regarding negative reviews - we allow them. It actually resulted in us learning a few things about how people were using our popcorn and the results they were getting that we otherwise wouldn't have found out about (or it would have taken a lot longer for us to find out). But we don't just let a negative review hang out there unless it's a subjective comment like "I didn't like it" or something like that because that is the person's preference. In that case, it's approved for posting as-is. If the negative comment is something like "the popcorn popped great and there were no kernels left but it must have been stale because it was chewy when I ate it after popping it", we'll amend the comment with an "editor's note" explaining that stale popcorn doesn't pop so that could not have been the problem and instead point out that the corn was probably subjected to too much steam while it was popping and that's why it's chewy. Sorry for the details but I thought that someone reading this might be interested in an actual example of how we handle the negative comments. Thanks again for the article. Buck Buck S. Just Poppin Gourmet Popcorn, Mushroom Popcorn and more! In response to... Landmark Local Categories List Yes, the whole Local push that Google (and others) are doing is going to really help small, local businesses exploit the web. For too long the web has been seen as a way of connecting with people on the other side of the world, but what about the people in your own community?! They have needs as well! Thanks for the list Miriam. SEO Simplicity SEO & Search Engine Training, Consulting and Advice for Australian Businesses In response to... Landmark Local Categories List Great post Miriam! I've been hearing about this from a few chatters out there, but didn't really know the benefits to it and how it works. Now I know, and I thank you for that. I believe this is going to help a lot of NEW businesses out there, if these types of business owners find this out before their competition then they will out rank them for sure. I just went over to the overview video of this resources over on Google and WOW then do the tracking of analytics for you and all that good stuff! That will blow a lot of business owners away with that kind of knowledge and tracking. Again great content here Miriam! I look forward to reading more of your posts! Jason Braud Oxford MS Web Design North Mississippi Web Site Designer In response to... Will 2010 be the Year for Engagement Good post but not every company can become a brand in the strictest sense of the criteria specified by Seth. Some industries are perceived as dull such as translation and it's often cringeworthy to see competitors embracing social media. I mean who wants to follow a translation company's twitter account, "just uploaded file for client... really happy with our quality". All industries aren't equal and some will simply not cut it in the current social media environment such as Twitter, Facebook and the like. Asia Translate Your trusted provider of quality Asian translation services in Singapore. Return to the Top of this Page Free SEO Tools Thinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today. Quality directories like Skaffe.com offer you strong search engine exposure. WoW Directory Powerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page A list of popular small business forum conversations from the last week. NPR ASKS HOW'S YOUR BUSINESS DOING A Request From Public Radio Business Show Marketplace LOCAL MARKETING Package Arrived: We're A Favorite Place On Google My Google Maps Listing Vanished BLOGS & BLOGGING I Need Blog Content. Help! WEBSITE DEVELOPMENT Where Can I Find AWSTATS Plugin - Results By Referrer SMALL BUSINESS ISSUES I Need A Mailing Address For Office Space In Toronto Is This A Good Opening Statement For A Sales Call PREVIOUS WEEK Small Business Forum Update For December 9, 2009 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2009 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

To unsubscribe/change profile:
click here

---

Email list management powered by Listcast