Tuesday, December 8, 2009

SearchDay: How to Lead Your Customers to Conversion

SearchDay
Today's Columns: » How to Lead Your Customers to Conversion  » Reputation Management: Own the Top 10 Results for your Brand  » Local Small Businesses and Social Media Marketing 
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SearchDay December 8, 2009
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SES Chicago - December 7-11, 2009

Top Jobs

Online Marketing Manager for ReStockIt.com- SFBJ Business of the Year
ReStockIt.com Hollywood, United States

Marketing Intern
Variety Los Angeles, United States

Sr. Graphic Designer - Online/Digital
Trident Marketing Southern Pines, United States

Paid Search Manager
Trident Marketing Southern Pines, United States

Associate Director, Client Strategy & Development
Resolution Media Los Angeles, United States

Today's Top Story:

SEW Expert - Carrie Hill Carrie
Hill


How to Lead Your Customers to Conversion
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
Visitors are only as valuable as the Web site that converts them. If the Web site doesn't convert, the visitors are worthless.
» Full story » Print version



Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark
Jackson


Reputation Management: Own the Top 10 Results for your Brand
More SEW EXPERTS: ORGANIC SEO SEW EXPERTS: ORGANIC SEO
Owning as much real estate in the SERPs as possible for mentions of a brand is a basic, fundamental element of controlling the public perception.
» Full story » Print version


SEW Expert - Liana Evans Liana
Evans


Local Small Businesses and Social Media Marketing
More SEW EXPERTS: SOCIAL MEDIA MARKETING SEW EXPERTS: SOCIAL MEDIA MARKETING
It's more important than ever for small businesses to become active in social media communities in some aspect.
» Full story » Print version


Real-Time Web Results & Alerts
Webtrends Analytics 9
More >>


News from the Search Engine Watch Blog

Yahoo! Adds TV Series and Popular Movie Actors to Video Search
Posted by Nathania Johnson   Dec 8, 2009

Hot on the heels of launching a music video search last month, Yahoo! is expanding their foray into entertainment video search by adding TV Series and Popular Movie Actor refiners. TV Series refiners allow you to filter by main characters, popular episodes, and seasons. Just search the name of the TV ...
» Continue reading

AdSense Allows Publishers to Search for Ads
Posted by Nathania Johnson   Dec 8, 2009

The ability to search for ads is being rolled out to the Ad Review Center, part of the new AdSense interface. Right now, only a small set of publishers have access, but Google says they're working on extending it to more as additional publishers are invited to test the new ...
» Continue reading

5 New Features from Google Analytics
Posted by Nathania Johnson   Dec 8, 2009

Yesterday at SES Chicago, Google announced the following updates to Analytics: Annotations If you share Google Analytics information with multiple people, then this will be particularly useful. Just make a note about a spike or dip - and others can respond when they check the analytics on their end. Custom Variables in Advanced ...
» Continue reading

Top Stories at SES Chicago 2009 on Day 1
Posted by Greg Jarboe   Dec 8, 2009

The top story at SES Chicago 2009 on Day 1 was a no-brainer. It was the opening keynote by Jeff Jarvis, author of What Would Google Do? For a summary, read "SES Chicago 2009 Opening Keynote with Jeff Jarvis" by Susan Esparza of The Bruce Clay Blog. As she ...
» Continue reading

5 Brand Spankin' New Updates from Google
Posted by Nathania Johnson   Dec 8, 2009

Google announced a bunch of new features today. Let's dive in: Real-time integration See the latest tweets, blogs, news etc. You can click on "Latest results" in the search results or the "Latest" link in the Search Options panel in order to get more results for a given keyword/phrase. Hot Topics on Google ...
» Continue reading


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Search Engine Watch Forum Discussions

How do I set up Landing pages for organic google results?  Dec 8, 2009
Hey guys…to be clear I will be referring to keywords, results and such..I am talking about Organic keywords, search terms and results. …how do I set up landing pages for organic searches? All of the keywords we have worked on, when typed into google, produce a link to our Home ...
» Join the discussion


Long Tail Automation  Dec 8, 2009
Hi, Can anybody tell here what do you mean by the term 'Long Tail Automation' in the search engine marketing? Thanks in advance, Maneet Puri
» Join the discussion


Google has launched its new home page officially  Dec 4, 2009
Hey Finally Google has launched its new home page officially. Do you think people would really like it. But yes Google has taken a wise decision to call the buttons on page before "fade in" as in the testing phase it was after "fade in". Cheers,
» Join the discussion


Broadmatch Conflicts  Dec 4, 2009
Can anyone help me with this conundrum which has bugged me for a while now? I want to control which of my ads display from different adroups/campaigns on a broadmatch. For instance consider the following 3 adgroups: Adgroup 1: bicycle, bike, cycle: Bid £0.50 Adgroup 2: blue bicycle, blue bike, ...
» Join the discussion





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