SearchDay: Link Building Basics: 3 Great Tips

Today's Columns: » Link Building Basics: 3 Great Tips   » Measuring SEO Results  » Using Search Engines for Export Research  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay December 17, 2009

Top Jobs Email Marketer Dreams retail Northbrook, United States Web Analytics Consultant Humana Louisville, United States INTERACTIVE MEDIA BUYER /E-MAIL SPECIALIST AIG San Diego, United States Online Marketing Manager for ReStockIt.com- SFBJ Business of the Year ReStockIt.com Hollywood, United States Marketing Intern Variety Los Angeles, United States Today's Top Story: Sage Lewis Link Building Basics: 3 Great Tips  SEW EXPERTS: PROMOTION & LINK BUILDING Debra Mastaler's session as SES Chicago was jam-packed with great tips, tools, and concepts. Here are some of the highlights. » Full story » Print version Search Engine Watch Experts Columns Eric Enge Measuring SEO Results  SEW EXPERTS: ORGANIC SEO Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts. » Full story » Print version Andy Atkins-Krüger Using Search Engines for Export Research  SEW EXPERTS: INTERNATIONAL SEM How search marketing can help build overseas trade for new exports. » Full story » Print version Real-Time Web Results & Alerts Webtrends Analytics 9 More >> News from the Search Engine Watch Blog SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009 Posted by Guest Blogger   Dec 17, 2009 Creative Commons Photo Credit Flickr/KayVee.INC The session title "SEO vs. PPC: The Ultimate Search Battle" insinuates some kind of inevitable victory of one opponent over the other; despite well-placed jabs delivered from both corners of the panel, the underlying session theme defeated all comers. The skirmish between SEO and PPC is depends on ... » Continue reading Searches Related to Offline Purchases Have Spiked in Recent Weeks Posted by Nathania Johnson   Dec 17, 2009 Hitwise is sharing some pretty interesting data about online searches for offline actions. Querying "printable coupons" and "store locator" have soared in recent weeks. Last year a similar soar occurred, and while the searches dipped after the holidays - a lift remained and stabilized. This new spike is exceeding last year's ... » Continue reading Search Engine Strategies Chicago 2009: Attendee Feedback Posted by Greg Jarboe   Dec 17, 2009 One of the thing we started doing earlier this year was to hand over the microphone to SES attendees to get their feedback on the conference. And the attendees of Search Engine Strategies Chicago 2009 weren't shy about sharing their opinions. Below are eight, short videos that provide a range ... » Continue reading IAB and AAAA Issue New Terms and Conditions Standards for Interactive Industry Posted by Nathania Johnson   Dec 17, 2009 The Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (AAAA) first released standards for Terms and Conditions in the interactive advertising industry in 2002. Obviously, a lot has changed since then, so the two groups are releasing an update to the standards. Over 100 legal, sales and buying ... » Continue reading Kenshoo Branches Out with New Local Search Management Platform Posted by Nathania Johnson   Dec 17, 2009 Kenshoo is known for their enterprise search marketing technology, but the company is hoping to make its mark in an emerging niche: local search. Earlier this year, Kenshoo raised money from venture capital firms to develop their new local search marketing management technology. Kenshoo Local was unveiled at the Interactive ... » Continue reading Google Fast Flip Adds 55 Resources Posted by Nathania Johnson   Dec 17, 2009 In September, Google launched its visual based news platform, Fast Flip, into Labs. This week, they've added 55 new sources from two dozen publishers. Included newbies: Tribune Co. newspapers including the Los Angeles Times and the Chicago Tribune McClatchy Company newspapers such as the Miami Herald and the Kansas City Star The Huffington ... » Continue reading $50 in Matched Clicks on LookSmart! LookSmart is one of the largest search advertising networks, processing over 1 billion queries daily. Our award winning AdCenter platform offers tracking and targeting features on par with the major search engines. You can be up and running with optimized campaigns in no time. Start today and get $50 in matched clicks! Search Engine Watch Forum Discussions How to Rank?  Dec 16, 2009 Hey guys I am very much confused with one site. It is of 12000 Page website similar to B2B portal. I want to know how to optimize such website and how to build links to get higher rank?? » Join the discussion drop menus & internal links  Dec 13, 2009 How are drop menu links valued? Greater or less than regular text links? » Join the discussion Pls help me with Adwords SEO  Dec 12, 2009 Hello Friends, I need some quick help regarding Google Adwords/PPC. There was a feature "Click to Call" where you had to enter your phone before visiting website. Pls let me know if this feature is available on Google Adwords. I was checking for this feature but could not found it inside Adwords Account. ... » Join the discussion Technical question: know any sites with restrictive "robots.txt" files?  Dec 11, 2009 For testing purposes, I'd like the URLs of some sites that disallow crawling of their home page by almost anything, by using very restrictive "robots.txt" files. Unindexed pages, of course, are something you can't search for. (I'm working on the SiteTruth web crawler, and need some real-world test cases. It ... » Join the discussion White Papers

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