SearchDay: Selecting an SEO Firm: The What, How, and Who

Today's Columns: » Selecting an SEO Firm: The What, How, and Who  » Link Building Tactics 101, Part 1  » Customer Service in Social Media  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay December 22, 2009

Top Jobs Senior Account Executive Confidential (B2B) New York, United States Product Manager Marin Software San Francisco, United States Professional Services On-boarding Specialist Marin Software San Francisco, United States Professional Services On-boarding Manager Marin Software San Francisco, United States Director of Professional Services Marin Software San Francisco, United States Today's Top Story: Mark Jackson Selecting an SEO Firm: The What, How, and Who  SEW EXPERTS: ORGANIC SEO Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn't have to be. Start with the basics: know what you want them to do, understand how they plan on doing it, and look at who is going to be doing the work. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Link Building Tactics 101, Part 1  SEW EXPERTS: SEM 101 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. » Full story » Print version Liana Evans Customer Service in Social Media  SEW EXPERTS: SOCIAL MEDIA MARKETING By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for your business. » Full story » Print version News from the Search Engine Watch Blog A Look Ahead at SES Conference & Expo Series in 2010 Posted by Greg Jarboe   Dec 22, 2009 Image via CrunchBaseI know, I know. I'm getting ready to call it a year. But this is also the time to look ahead at the upcoming Search Engine Strategies Conference & Expo series in 2010. It kicks off with SES London, which runs from Feb. 16-19, 2010. The keynote speakers ... » Continue reading Hulu Launches Captions Search Posted by Nathania Johnson   Dec 22, 2009 The new beta feature lets you search captions for thousands of videos across Hulu. Caption Search can be found in Hulu Labs. When on the Hulu Labs page, scroll down to find the actual projects in Labs. Along with caption search, Hulu is releasing "heat maps." This graphs user interest along a ... » Continue reading MapQuest Adds 700,000 New Business Listings Posted by Nathania Johnson   Dec 22, 2009 Through MapQuest's relationship with CitySearch, over 700,000 new business listings have been added to the online mapping service. The listings include popular categories such as restaurants, bars, clubs, hotels, shopping, and spas. In addition to the listings, MapQuest has added greater editorial content for their business listings. Such content includes ratings ... » Continue reading YouTube Latest to Launch URL Shortening Service Posted by Nathania Johnson   Dec 22, 2009 Last week, Google launched its own URL shortening service, Facebook began testing its own and bit.ly began offering private label URL shortening services to large publishers. Now, Google-owned YouTube is getting in the URL shortening game. When you see links to YouTu.be - you'll know they're YouTube videos - and only ... » Continue reading Facebook Unveils Inaugural (And Rather Bland) Top Status Trends of 2009 Posted by Nathania Johnson   Dec 22, 2009 Facebook has identified and compiled a list of the top status trends on its social network for 2009. They're calling it "Facebook Memology" with the word memology referring to the study of memes. The list includes 15 trends and the methodology is, um, interesting. For example, the first trend is Facebook ... » Continue reading Bing Reveals Home Sweet Home Photo Contest Winner (And It's A Beauty) Posted by Nathania Johnson   Dec 22, 2009 A few weeks ago, Bing launched a photo contest with the theme "Home Sweet Home." After selecting finalists, the public has voted and the winner is Seattle Skyline by Justin Kraemer. It's just flat-out gorgeous-amazing-wowsers: Justin's image will appear on the Bing homepage on January 6, 2010. The Bing team will add ... » Continue reading Search Engine Watch Forum Discussions How many organizations are there in SEM  Dec 21, 2009 I have heard of SEMPO but do you guys know about the other organization related to SEM » Join the discussion How to Rank?  Dec 16, 2009 Hey guys I am very much confused with one site. It is of 12000 Page website similar to B2B portal. I want to know how to optimize such website and how to build links to get higher rank?? » Join the discussion drop menus & internal links  Dec 13, 2009 How are drop menu links valued? Greater or less than regular text links? » Join the discussion Pls help me with Adwords SEO  Dec 12, 2009 Hello Friends, I need some quick help regarding Google Adwords/PPC. There was a feature "Click to Call" where you had to enter your phone before visiting website. Pls let me know if this feature is available on Google Adwords. I was checking for this feature but could not found it inside Adwords Account. ... » Join the discussion White Papers

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