| Everything Old Is New Again - Integrating Social Media & Email Even as users flock to social networks by the millions, sharing and consuming content, they are not abandoning e-mail. In fact, rather than competing, social media and email work together offering great opportunities to create deeper connections with the users, giving a new twist to an old marketing channel. | Did You Know? A recent study conducted by GetReponse found that including as many as three social sharing options in an e-mail helped to expand the reach of their e-mail content by increasing click-through rates as much as 11.2%. | ClickZ's Connected Marketing Week is bringing the foremost voices in social media and email to investigate and discuss the future of their integration and what this means for the digital landscape. Partnered forum sessions focusing on these topics include: - Behavioral Targeting Across Online Advertising Channels [OMS]
- Integrating Social Media with Email [OMS]
- Building Customer Relationships through Social Approaches [EEC]
- Email Campaigns That Will Rock Your Business! [EEC] These programs look to close the gap between customer engagement and conversions. Check out the rest of the week's lineup for more on search, social, ad networks, video, mobile and more on our agenda.
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Sign up for a FREE Expo pass and taste a sample of our program gaining access to our extensive exhibit hall, selected sponsor sessions, and express site clinics. | 
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