 June 9, 2010 - Navigation: Articles - Small Biz Talk More Ways to Stay Updated:  It Isn't Good Content Unless it's SEO'd Contentby Stoney deGeyterGood SEO content does more than just help a site get rankings. It lets visitors know their search was successful, provides them the information they need, and leads them through the conversion process to achieve leads and sales (or whatever else is a conversion to you.) sponsor
 Why you think you have nothing to sayby Mike MoranI am constantly talking to business people, with companies large and small, and I often give them the same advice about Internet marketing, and search marketing in particular: Tell what you know so your customers can learn from your expertise. You can put that expertise on Web pages, on a blog, in tweets, in a YouTube video, a podcast—I don't really care how you do it, but do it. Too often, the response is something like, "But I don't have anything to say." I suspect that you do have something to say, but you are just not giving yourself permission... Does the Internet show the true colors of your business?by Mike MoranFor big companies going online in the '90s, the Internet was a shocker, laying bare all the silos within their organizations, as those units communicated directly to customers, with no homogenizing layer of customer service in between. So, if each of your business units had a different system for processing returns, it was no longer the poor telephone rep who had to deal with the crazy systems, now it was your customers. Over the years, those problems have been worked through, but it is an example of how the Internet reveals the true colors of your business. Small businesses need...  Mayday Update Confirmed by Googleby Stone ReuningA hot topic of late in the SEO forums centers on what's been dubbed Google's "Mayday" update...we explained in our blog previously that many site owners were experiencing dramatic drops in their long-tail keyword (phrases over 3 words) rankings. Now Google has confirmed the "Mayday" update with Matt Cutts saying at Google I/O that "this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn't going to be rolled back."...  Insight Into Webmaster Tools - A Chat with Google's Maile Ohyeby Manoj JasraLast week I caught up with Maile Ohye, Senior Developer Programs Engineer at Google (on the Webmaster Tools team). Maile will be keynoting SES Toronto in a couple of weeks with a presentation titled: Inside Google Webmaster Central. I was able to get a sneak peak on some of the topics from that upcoming session in my chat with Maile...  Using Account Organization to Spend PPC Dollars More Intelligently - Part 1by Mike FlemingMost of the PPC accounts I look at do not take advantage of all of the different options that AdWords offers to organize your account for maximum success. Most of them simply organize their campaigns based upon keywords. They'll separate keywords into separate campaigns just because they're different keywords. Or, they'll keep all different kinds of keywords for all different kinds of products with all different kinds of marketing goals in the same campaign. But, AdWords has given us the flexibility to have much more control over how we are spending our money so that every dollar can be maximized.... Using Account Organization to Spend PPC Dollars More Effectively - Part 2by Mike FlemingIn my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account. If you have a similar product with different profit margins and total profit, then you want to control how much you're spending on each. In this post, we'll explore more of the reasons to separate campaigns.... Foursquare in favor of location-based marketingby Mike MoranI admit it. When Twitter first came out, I didn't get it. I even wrote a blog post called, "I am a Twitter twit." But I am not letting the same thing happen with Foursquare. Foursquare isn't for every business, but if you want people to show up at your location, you ought to check out how Foursquare works. It might work for you.... Return to the Top of this Page  Free Report: 10 Commandments of Profitable AdWords CampaignsLearn from the best, avoid common pitfalls, and get profitable fast. The Duct Tape Marketing Complete Small Business Marketing SystemA proven small business marketing roadmap consisting of 14 workbooks and 4 audio CDs! Return to the Top of this Page  Useful SEO WorksheetsSEARCH ENGINE OPTIMIZATION What To Do With A Reported Attack Site Landing Pages And Duplicate Content Wiki Or Blog For SEOSMALL BUSINESS ISSUES What Have You Done To Cut Back Overcome Challenges Of Starting A Business In Bad Times Are You Influenced By Customer TestimonialsMARKETPLACE Shop Window AdvertisementPREVIOUS WEEK Small Business Forum Update For June 1, 2010 Return to the Top of this Page
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