Wednesday, June 9, 2010

SearchDay: How Much Is BP Spending On Google Search Ads?

Today's Posts: » How Much Is BP Spending On Google Search Ads?  » Link Building with Bloggers: What 'Relationship' Actually Means  » The Google Tax: The High Price of Free Search Marketing Tools  » Build Links Without a Computer  » Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2) 
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SearchDay June 9, 2010
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Today from the Search Engine Watch Team of Experts

How Much Is BP Spending On Google Search Ads?
Posted by Jonathan Allen  Jun 9, 2010

With so much speculation about how much BP is spending on Google ads, we decided to take a crack at the math. We threw the question out to SEW experts and other sources. By utilizing and cross referencing a bunch of different tools, ...
» Continue reading

SEW Expert - Jeremy Bencken Jeremy
Bencken


Link Building with Bloggers: What 'Relationship' Actually Means
More PROMOTION & LINK BUILDING PROMOTION & LINK BUILDING
If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start.
» Full story » Print version


SEW Expert - Alex Cohen Alex
Cohen


The Google Tax: The High Price of Free Search Marketing Tools
More SEARCH ADVERTISING SEARCH ADVERTISING
The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
» Full story » Print version


SEW Expert - Jennifer Van Iderstyne Jennifer
Van Iderstyne


Build Links Without a Computer
More PROMOTION & LINK BUILDING PROMOTION & LINK BUILDING
If you have a quality website with link-worthy content, here are four ways you can gain links offline.
» Full story » Print version


SEW Expert - Adam Audette Adam
Audette


Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2)
More SEARCH ENGINE OPTMIZATION SEARCH ENGINE OPTMIZATION
A framework for SEO strategy that captures the three primary elements of search engine optimization. Part two in a three-part series.
» Full story » Print version



Latest On The Microsoft-Yahoo Alliance For PPC Advertisers
Posted by Melissa Mackey   Jun 9, 2010

On Monday, Microsoft and Yahoo invited search marketers and vendors to an all-day overview of the upcoming Microsoft-Yahoo Alliance. Here are some of the highlights from the day. Timeline. Both MS and Y reps assured us that they are on schedule ...
» Continue reading

Apple Blocks Admob
Posted by Jonathan Allen   Jun 9, 2010

Google has been feeling the heat over the past few days with the global uproar over its rogue StreetView wifi data collection and its increasingly difficult relationship with Apple. The iPad maker, who was widely rumored to be looking at leaving Google for Bing, has now included Bing as a ...
» Continue reading

Google Rolls Out Maps Navigation, Mobile Voice Search, Improved Gmail Chat, Caffeine
Posted by Liva Judic   Jun 9, 2010

It's been a bit of a roller-coaster ride for Google recently and it seems the company wants to attract positive attention today, with a series of announcements that we'll share with you here. The first one is its Caffeine indexing system that we've looked at in an earlier post. ...
» Continue reading

Google Search Index Gets Caffeine Shot
Posted by Liva Judic   Jun 9, 2010

After just under a year of public testing, Google is finally adding some flavor to its search engine and rolled out Caffeine, its "next-generation architecture" search indexing system. Caffeine should allow the company to deliver faster and more accurate results within an increasingly complex and demanding search environment. ...
» Continue reading

New Product Launch by Acquisio at SES Toronto 2010
Posted by Greg Jarboe   Jun 9, 2010

There will be a new product launch by Acquisio this morning at SES Toronto 2010. The PPC management software provider is expected to announce a full integration between the Acquisio SEARCH ad management platform and Google Analytics. The Google Analytics Connector will ...
» Continue reading


Will a pdf brochure be Duplicate Content?  Jun 8, 2010
I have a couple of PDF downloads on my site - popular with visitors. Will I incur duplicate content penalties? One is a summary of the site, which I have marked noindex in robots.txt The second is a handbook I've written, which is indexable. I want to start serialising the content ...
» Join the discussion


Position Preference On Ads everywhere else?  Jun 8, 2010
We have set Position Preference nth position for our targeted. But ads are seen everywhere else, other than the position preference (n) we have set.
» Join the discussion


Yahoo not indexing my site tags  Jun 7, 2010
Hello everybody , what do you think about this all other search engine responding to my efforts even Google assign me page rank from 0 to 4. What do you think yahoo is not even indexing my latest tags.
» Join the discussion


Does Google keep changing its Algorithm ?  Jun 7, 2010
It has been observed that links appearing on first page, after a month, are gone to somewhere else?? Does google changes its algorithm frequently..........?
» Join the discussion


News From Around The Web

Google accused of criminal intent over StreetView data  - BBC News
Former Prosecutor: Google Wi-Fi Snafu 'Likely' Illegal  - Wired.com
Google Webmaster Tools Search Queries Report Impression & Click Drops  - Search Engine Roundtable
Google's New Secure Search Might Force Schools to Block Google  - ReadWriteWeb
Missing Apps on Android Market Annoy Developers  - PCWorld Business Center
Mozilla man blasts Apple and Google for HTML5 abuse  - The Register
Google Calendar Caught In An Infinite Loop For Some Users  - TechCrunch
Google Is Getting Better At Turning IE Into Chrome As Chrome Frame Goes Beta  - TechCrunch
AdSense Facts & Fiction Part II: Electronic Funds Transfer  - Inside AdSense
Give your conversion rate a workout by taking the AdWords Conversion Champion Challenge!  - Inside AdWords
Woody and Buzz star in a Google Search Story  - Official Google Blog
Save the date for Google I/O 2011  - Google Code Blog
Use Bing Social To Search Facebook And Twitter  - Bing Search Blog
Football Fans Get Ready For Kick-Off  - Bing Search Blog
Microsoft exec: Yahoo should have Bing algorithms by holidays  - Seattle Post Intelligencer
Huffington Post Not for Sale, Co-Founder Says  - Wall Street Journal
Exalead, The 'French Google', Is Acquired For $162 million  - TechCrunch
SES Toronto 2010 Opening Today at Hyatt Regency Toronto  - Search Engine Strategies

HOW-TOs/COLUMNS

SEO vs. SEF  - ClickZ
The Value of Linkscape Defined  - Ramblings About SEO
How to Be a SuperSEO  - Yahoo Search Marketing Blog

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