| Getting Personal With Targeted Messaging New studies show that when users are connected to brands - be it through mobile devices, social networks or other means - they are more likely to convert. This is because advertisers are leveraging data for more targeted reach and individualized messages - and users are responding in big ways. SES's educators have taken notice, and have lined up a program tracking trends and strategies for interactive targeting, illustrating successes and pitfalls with selected case studies. Key areas of focus include: - Integrated Mobile Marketing Strategies
- Targeting Opportunities through Facebook
- Advanced Paid Search Tactics
- Intro to Retargeting - via display advertising
| CONNECTED MARKETING WEEK SES San Francisco is now part of of the first ever Connected Marketing Week. Joining 6 other events for a weeklong festival, this event will cover every aspect of digital marketing for the interactive professional. Five themed days cover topics including: - Blogging
- Email
- Social Media
| - Real Time Media
- Global Marketing
- Ad Networks and Exchanges
| Learn More | Are You Doing It Right - FREE Consultant Reviews Already have a targeted search campaign or program running? Then find out where you can improve upon it through our SEW Labs. This 2 hour lab delivers hands-on, classroom style sessions where top consultants review your website offering personalized critiques.
Get Started | 
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