Thursday, June 10, 2010

SearchDay: Bing Announces Search Index Boost, Social Results & More

Today's Posts: » Bing vs Google Face-Off Still On: Bing Announces Search Index Boost, Social Results & More  » 4 'Preciprocity' Templates for Content-Based Link Builders  » Facebook PPC: Finally, True Demographic Targeting!  » Link Building with Bloggers: What 'Relationship' Actually Means  » The Google Tax: The High Price of Free Search Marketing Tools 
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SearchDay June 10, 2010
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Today from the Search Engine Watch Team of Experts

Bing vs Google Face-Off Still On: Bing Announces Search Index Boost, Social Results & More
Posted by Liva Judic  Jun 10, 2010

Did you notice the competition going on between Bing and Google? The game is still on and after Google announced its new Caffeine search index, it is Bing's turn to tout the future release of its enhanced 'Bing Webmaster Tools' this summer. ...
» Continue reading

SEW Expert - Garrett French Garrett
French


4 'Preciprocity' Templates for Content-Based Link Builders
More PROMOTION & LINK BUILDING PROMOTION & LINK BUILDING
How to warm up your relationship with influential bloggers, experts, analysts, reporters, and other link prospects in your media space.
» Full story » Print version


SEW Expert - Melissa Mackey Melissa
Mackey


Facebook PPC: Finally, True Demographic Targeting!
More SEARCH ADVERTISING SEARCH ADVERTISING
Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.
» Full story » Print version


SEW Expert - Jeremy Bencken Jeremy
Bencken


Link Building with Bloggers: What 'Relationship' Actually Means
More PROMOTION & LINK BUILDING PROMOTION & LINK BUILDING
If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start.
» Full story » Print version


SEW Expert - Alex Cohen Alex
Cohen


The Google Tax: The High Price of Free Search Marketing Tools
More SEARCH ADVERTISING SEARCH ADVERTISING
The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
» Full story » Print version



New Product Launch by gShift Labs at SES Toronto 2010
Posted by Greg Jarboe   Jun 10, 2010

gShift Labs is expected to announce new product features to their SEO platform this morning at SES Toronto 2010. That's the second new product launch by an exhibitor at the event. gShift's flagship product, Web Presence Optimizer, is a Software as a ...
» Continue reading

How Much Is BP Spending On Google Search Ads?
Posted by Jonathan Allen   Jun 10, 2010

With so much speculation about how much BP is spending on Google ads, we decided to take a crack at the math. We threw the question out to SEW experts and other sources. By utilizing and cross referencing a bunch of different tools, ...
» Continue reading

Latest On The Microsoft-Yahoo Alliance For PPC Advertisers
Posted by Melissa Mackey   Jun 10, 2010

On Monday, Microsoft and Yahoo invited search marketers and vendors to an all-day overview of the upcoming Microsoft-Yahoo Alliance. Here are some of the highlights from the day. Timeline. Both MS and Y reps assured us that they are on schedule ...
» Continue reading

Apple Blocks Admob
Posted by Jonathan Allen   Jun 10, 2010

Google has been feeling the heat over the past few days with the global uproar over its rogue StreetView wifi data collection and its increasingly difficult relationship with Apple. The iPad maker, who was widely rumored to be looking at leaving Google for Bing, has now included Bing as a ...
» Continue reading

Google Rolls Out Maps Navigation, Mobile Voice Search, Improved Gmail Chat, Caffeine
Posted by Liva Judic   Jun 10, 2010

It's been a bit of a roller-coaster ride for Google recently and it seems the company wants to attract positive attention today, with a series of announcements that we'll share with you here. The first one is its Caffeine indexing system that we've looked at in an earlier post. ...
» Continue reading


Will a pdf brochure be Duplicate Content?  Jun 8, 2010
I have a couple of PDF downloads on my site - popular with visitors. Will I incur duplicate content penalties? One is a summary of the site, which I have marked noindex in robots.txt The second is a handbook I've written, which is indexable. I want to start serialising the content ...
» Join the discussion


Position Preference On Ads everywhere else?  Jun 8, 2010
We have set Position Preference nth position for our targeted. But ads are seen everywhere else, other than the position preference (n) we have set.
» Join the discussion


Yahoo not indexing my site tags  Jun 7, 2010
Hello everybody , what do you think about this all other search engine responding to my efforts even Google assign me page rank from 0 to 4. What do you think yahoo is not even indexing my latest tags.
» Join the discussion


Does Google keep changing its Algorithm ?  Jun 7, 2010
It has been observed that links appearing on first page, after a month, are gone to somewhere else?? Does google changes its algorithm frequently..........?
» Join the discussion


News From Around The Web

Google Kills Its Homepage Background Image Experiment Early  - TechCrunch
Microsoft Mocks Google's Copy-Cat Background Image Feature On Twitter  - TechCrunch
Google, Verizon and AT&T Create Net Advisory Group  - BusinessWeek
Google seeks support over China  - The Press Association
Google Retires Web Alerts, Replaces With 'Everything' Option  - TechCrunch
Will Microsoft unleash its secret weapon against Google Docs?  - Computerworld
Chrome is now so fast that web sites break. Check yours.  - Andrew Girdwood
Sharing is caring: new ways to segment, schedule, and email reports  - AdWords Agency Blog
AdWords system maintenance on June 12th  - Inside AdWords
Google to Integrate Google Voice with Gmail [RUMOR]  - Mashable
Bing looks to go Hollywood  - CNET News
World Cup 2010: Bing's Brilliant Football Facts  - adCenter Blog
Yahoo: Child Safety a Company Priority  - WebProNews
Yahoo Finds Need for Improvement in Online Reputation Management  - WebProNews
Title Factors that Impact Search Rankings and Click-through  - Yahoo Search Marketing Blog
Are Typosquatters Hijacking Your Brand?  - Advertising Age
YouTube Autoshare Feature Introduced For Orkut  - WebProNews

SES Toronto Coverage

SES Toronto 2010: Successfully Integrating Search & Social Media  - Search Engine People
SES Toronto 2010: Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals  - Search Engine People
SES Toronto 2010: Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display  - Search Engine People
SES Toronto 2010: Video: The Next Marketing Frontier  - Search Engine People
SES Toronto 2010: 21 Secrets to Top Converting Websites  - Search Engine People
SES Toronto Live Blogging: Information Architecture, Site Tuning & SEO  - NVI
SEO Then & Now - Liveblogging SES Toronto  - Search Engine People
SES Toronto 2010 Live Blogging: Opening Keynote  - NVI

HOW-TOs/COLUMNS

Real-Time Challenges for Google and Bing  - ClickZ
AJAX and SEO, will they ever be united?  - State of Search
7 Benefits of Partnering SEO & PR  - Online Marketing Blog
New Data on the Value of SEO  - Ramblings About SEO

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