Monday, June 7, 2010

SearchDay: Microsoft Kills Bing CashBack, A Great Idea With Gaping Loopholes

Today's Posts: » Microsoft Kills Bing CashBack, A Great Idea With Gaping Loopholes  » How to Measure Success in an SEO Campaign   » Search & Social Media in the Dutch Elections, Part 2: YouTube  » Avoiding Online Risks Kicking Off with the 2010 FIFA World Cup 
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SearchDay June 7, 2010
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Today from the Search Engine Watch Team of Experts

Microsoft Kills Bing CashBack, A Great Idea With Gaping Loopholes
Posted by Liva Judic  Jun 7, 2010

Microsoft said it will "bid farewell" to its Bing Cashback feature on July 30, 2010, citing lower-than-expected adoption. However, looking closer at the situation, it appears that the program may well have been a victim of its own success. Read on. Disappointing Results? In ...
» Continue reading

SEW Expert - John Greer John
Greer


How to Measure Success in an SEO Campaign
More SEARCH ENGINE OPTMIZATION SEARCH ENGINE OPTMIZATION
Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
» Full story » Print version


SEW Expert - Bas van den Beld Bas
van den Beld


Search & Social Media in the Dutch Elections, Part 2: YouTube
More SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
Holland's political candidates have embraced YouTube this election, but are they using it well to have real discussions with voters, or are they treating it like old media?
» Full story » Print version


SEW Expert - Johnny Widerlund Johnny
Widerlund


Avoiding Online Risks Kicking Off with the 2010 FIFA World Cup
More THE SEARCH INDUSTRY THE SEARCH INDUSTRY
Cyber criminals will continue hijacking current news and events to serve malware. A rundown of the most prevalent online security risks, and how to avoid them.
» Full story » Print version



Yahoo Steps Up Social And Content Strategy With Facebook Deal
Posted by Liva Judic   Jun 7, 2010

After having integrated Twitter to its user interface, Yahoo announced it has also entered an agreement with Facebook to cross-share content and social interaction on their respective platforms. Social Thrust Financial terms of the deal were not disclosed but what we know for a ...
» Continue reading

Going to SES Toronto 2010 to See New Products
Posted by Greg Jarboe   Jun 7, 2010

I'll be flying into Canada on Wednesday to attend SES Toronto 2010. Yes, yes, I'll be going to conference sessions to keep up-to-date on trends and issues, but I'll also be spending time in the expo hall to see new products. Image ...
» Continue reading

Search Marketing Thought-Leadership Recap, May 2010
Posted by Jonathan Allen   Jun 7, 2010

It's been a short week, so you may not have got your full dose of SEW. So below is a full recap of our expert contributions for the month of May, 2010. May was a huge month for us in the SEW boardroom, with Liva Judic joining us as news blogger, ...
» Continue reading

DoubleClick Invests In Real-Time Online Ads Bidding With Invite Media Buy
Posted by Liva Judic   Jun 7, 2010

Google's DoubleClick said it has acquired start-up Invite Media, a unified platform for "real-time bidding" and display of online media for an undisclosed sum. The acquisition is part of the company's move to invest in the "advertising ecosystem", which, DoubleClick believes, has great ...
» Continue reading

Local Search Localeze Launches Business Registration Manager To Boost Customer Confidence
Posted by Liva Judic   Jun 7, 2010

Localeze, the business listings identity management provider for local search, has launched its Business Registration Manager service that validates ownership of a business' online identity. The newly launched Business Relationship Manager (BRM) establishes ongoing dialogue to verify business listing data, creating ...
» Continue reading


Yahoo not indexing my site tags  Jun 7, 2010
Hello everybody , what do you think about this all other search engine responding to my efforts even Google assign me page rank from 0 to 4. What do you think yahoo is not even indexing my latest tags.
» Join the discussion


Does Google keep changing its Algorithm ?  Jun 7, 2010
It has been observed that links appearing on first page, after a month, are gone to somewhere else?? Does google changes its algorithm frequently..........?
» Join the discussion


How to get Month wise report in google analytics? Please Help  Jun 6, 2010
Hi, Google Analytics - I want to know the Visits details on Monthly Interval Basis.Please Help Scenario: I need the Visits report from April 2009 to March 2010 on Monthly Basis. The required report format is given below 1st April'09 to 30th April'09 -> 519 Visits 1st May'09 to 31st May'09 -> 521 Visits and ...
» Join the discussion


Google's Page Rank Updated  Jun 4, 2010
Hey guys the Google has updated the PR anybody noticed it , for my 7 websites it has been decreased .
» Join the discussion


News From Around The Web

BP Buys 'Oil' Search Terms to Redirect Users to Official Company Website  - ABC News
Attorneys General in Connecticut, Australia Challenge Google on WiFi Incident  - Google Watch

Google, Facebook Present as Maryland Passes New Political Advertising Law  - ClickZ
Google new target of Turkish censors  - Hurriyet Daily News and Economic Review
Google I/O 2010 - SEO site advice from the experts  - YouTube
Crawl Errors now reports soft 404s  - Google Webmaster Central Blog
Upcoming webinar - AdWords Conversion Products  - Agency Ad Solutions Blog
Brady Corp. Goes Google-the best-in-class in the cloud  - Official Google Enterprise Blog
Bing becomes search option for Apple  - CNET News
Announcing The Bing Map App SDK...And 3 New Bing Map Apps  - Bing Maps Blog
Bing Maps Adds Map App Ratings, Map Overlays And More  - Bing Maps Blog
Yahoo Wants HuffPo Badly  - TechCrunch
Yahoo Publishers Receive Their Final Payments  - Search Engine Roundtable
Facebook Grows Video Presence  - ClickZ
Campaign Insights Comes to YouTube  - YouTube Biz Blog
Connected Marketing Week 2010 in San Francisco!  - YouTube

HOW-TOs/COLUMNS

The Yahoo and Microsoft Search Alliance  - ClickZ
Are Yahoo & The AP Manipulating Comments? Or Are They Just Really Bad At The Internet?  - Techdirt
Another 10 Ways Search Engines May Rerank Search Results  - SEO by the Sea

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