Wednesday, June 9, 2010

Webcast: Five Ways to Improve Your Email Campaign Performance

Join us for a free webinar - June 22
Mobile Version | Web Version
ClickZ Webcasts
 
 

Turn Your Email Marketing Up a Notch: Five Ways to Improve Performance Now
Tuesday, June 22 @ 2:00pm EDT / 11:00am PDT
FREE Webcast | Register now!

Email marketers today are facing an extraordinary challenge: how to increase email effectiveness in the face of decreasing budgets and staffing. So how do you optimize your email marketing channel with minimal cost and effort?

To turn your email up a notch, it comes down to focusing on the things you can do now to make your email performance shine.

Spend a valuable hour with Lyris Product Management Director Julianne Matzell and Marketing Programs Director Cathi Mason who will share industry best practices and their expertise. Discover the five things you can start doing today to raise your email marketing to meet its revenue-generating potential:

  • Subject Lines: Fifty characters could be all that stands between you and email success. We'll show you what works, what's a waste of time and why.

  • Email Content: Providing value with relevant, customized email messages and offers. Learn how to tell if your email messaging is in tune with what your subscribers are telling you they want.

  • Landing Pages: The hard-working "conversion genies" of email campaigns. Email conversion rates can increase by as much as 60 percent with a well-executed, professional landing page.

  • Design and Rendering: Optimizing for ISPs, opens and click-throughs. We'll share technical and design best practices for creating email that renders the way it should and compels the response you want.

  • Deliverability: It starts with managing your online reputation. Learn how a commitment to deliverability best practices can help you build and maintain an online reputation that boosts ROI.

The times demand greater revenue and ROI. Get started by registering for this informative one-hour session.

Special bonus: all Webinar attendees will receive a helpful guide - a free, comprehensive collection of best practices, tips and techniques that will help you rev up your email revenue.

REGISTER NOW
 
REGISTER NOW

  Presenter
Cathi Mason Cathi Mason
Marketing Programs Director
Lyris, Inc.
Julianne Matzell Julianne Matzell
Product Management Director
Lyris, Inc.

  Moderator
Matt McGowan Matt McGowan
Publisher, Head of U.S.
Incisive Media

  Webcast Sponsor
Lyris
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phone: +1 212-457-4993

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phone: +1 800-955-2719

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New York, NY 10271

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